WEBVTT 00:08.075 --> 00:10.491 (voices chattering) 00:15.284 --> 00:18.491 (chattering continuing) 00:25.575 --> 00:29.117 Jimmy Iovine: Dre changed my life. 00:29.117 --> 00:31.200 He changed my family's life. 00:32.242 --> 00:34.366 He made Interscope what it is. 00:34.366 --> 00:37.575 We've been through a lot together, 00:37.575 --> 00:39.658 and we developed this bond. 00:39.658 --> 00:43.242 And I never felt a guy behind me at Interscope, 00:43.242 --> 00:45.867 during the most difficult time at Interscope, 00:45.867 --> 00:48.325 that I never had to blink, 00:48.325 --> 00:50.825 never once thought about it. 00:50.825 --> 00:53.242 Instinctively, I knew who he was. 00:53.242 --> 00:54.533 Got me in a lot of trouble. 00:54.533 --> 00:56.325 I do ten depositions a month... 00:56.325 --> 00:58.908 (laughter) ...still. 00:58.908 --> 01:00.284 And I'll tell you what. 01:00.284 --> 01:03.700 He's been makin' me look like a fuckin' genius... 01:03.700 --> 01:07.117 (laughter) ...for 12 years right now. 01:08.867 --> 01:11.034 And, you know, what can I say? 01:11.034 --> 01:13.700 Dr. Dre, you're the greatest that ever lived, 01:13.700 --> 01:15.200 and we've only just begun. 01:15.200 --> 01:17.200 All right. (laughing) Nicole, I love you. 01:17.200 --> 01:18.992 Woman: We're all drinking. 01:18.992 --> 01:20.616 (applause) 01:23.366 --> 01:24.908 (cheering) 01:24.908 --> 01:27.783 Dr. Dre: Reinventin' yourself is one of the most 01:27.783 --> 01:30.034 difficult things you could possibly do, 01:30.034 --> 01:33.533 especially if you're talkin' about the music business. 01:33.533 --> 01:36.325 Nicole Young: Oh my goodness. 01:36.325 --> 01:38.159 This is a lesson to the boys. 01:39.491 --> 01:41.408 Vicki Iovine: If everywhere you go... 01:41.408 --> 01:43.242 you're bringing your past with you, 01:43.242 --> 01:45.658 you never can take the next step. 01:45.658 --> 01:49.075 And I think Jimmy wanted to... 01:49.075 --> 01:50.658 be the person to help Dre do that. 01:50.658 --> 01:53.325 Dr. Dre: You go through the worst times of your life 01:53.325 --> 01:54.658 before you get to the best times. 01:54.658 --> 01:57.408 And by the power invested in me by the state of Hawaii... 01:57.408 --> 01:59.533 to pronounce you... (cheering) 01:59.533 --> 02:03.533 Dr. Dre: I think it takes age and experience to realize that. 02:03.533 --> 02:05.408 I guess I'm a grown-up now, you know. 02:05.408 --> 02:07.117 That's basically it. 02:07.117 --> 02:09.825 ♪ ♪ 02:20.700 --> 02:22.200 ♪ ♪ 02:24.284 --> 02:26.117 So, when I decided to leave Death Row, 02:26.117 --> 02:28.783 I started my new label, Aftermath. 02:28.783 --> 02:31.075 Just a brand-new, real, fresh start. 02:31.075 --> 02:32.700 ♪ I been there ♪ ♪ Been there ♪ 02:32.700 --> 02:34.075 ♪ I done that ♪ ♪ Done that ♪ 02:34.075 --> 02:36.242 ♪ You got guns? Yo, I got straps ♪ 02:36.242 --> 02:38.825 Dr. Dre: I'm workin' on my health. I'm workin' on my family. 02:38.825 --> 02:40.825 And married for the first time. 02:40.825 --> 02:41.950 New company. 02:41.950 --> 02:43.408 Peter Paterno: He made a nice label deal, 02:43.408 --> 02:46.533 and he had a true 50/50 partnership with Interscope. 02:46.533 --> 02:48.408 And it was Dre controlling it, 02:48.408 --> 02:49.950 Dre running it, Dre's in charge. 02:49.950 --> 02:52.992 Iovine: Aftermath was Dre's label. I started it with Interscope. 02:52.992 --> 02:55.284 I just thought he was getting his footing. 02:55.284 --> 02:56.658 Dr. Dre: I was tryin' some things. 02:56.658 --> 02:59.034 I'm with an entirely new group of people. 02:59.034 --> 03:01.825 I'm just experimenting, and, um... 03:01.825 --> 03:03.825 So... And, um... 03:03.825 --> 03:05.742 You know. 03:05.742 --> 03:07.950 That album didn't do well. 03:07.950 --> 03:09.366 It did terrible. 03:09.366 --> 03:10.450 ♪ Been there ♪ 03:10.450 --> 03:12.533 Dr. Dre: There's nothing more humbling 03:12.533 --> 03:15.825 as puttin' out a fuckin' flop. 03:15.825 --> 03:18.992 Everybody that's been ridin' with you for all these years, 03:18.992 --> 03:20.242 that shit flips. 03:22.491 --> 03:25.783 And then, another flop. 03:25.783 --> 03:27.242 It was a fuckin' disaster. 03:27.242 --> 03:28.825 Paterno: Because the tracks weren't hitting. 03:28.825 --> 03:30.658 It was-- got to be... 03:30.658 --> 03:33.450 a big, big number that-- that he was in the hole. 03:33.450 --> 03:36.992 I was getting a lot of pressure, corporately, to get rid of Dre. 03:36.992 --> 03:39.658 I said, "Well, we could do that. 03:39.658 --> 03:42.867 "And then you save my salary as well, 03:42.867 --> 03:44.658 because I'm goin' with him." 03:47.075 --> 03:48.159 (helicopter whirring) 03:48.159 --> 03:49.658 Oh, shit. 03:54.867 --> 03:57.117 Dr. Dre: The record business, 03:57.117 --> 03:58.908 exactly what it is-- 03:58.908 --> 04:00.908 record, business. 04:00.908 --> 04:02.825 And you have to take care of both. 04:02.825 --> 04:04.200 It is a job. 04:04.200 --> 04:06.034 It ain't about who has the most jewelry. 04:06.034 --> 04:07.325 It's about saving. 04:07.325 --> 04:09.533 I want my kids to start on another level. 04:09.533 --> 04:12.075 I don't want 'em to start in the projects. 04:12.075 --> 04:14.200 But no matter how hard you work in the studio, 04:14.200 --> 04:16.700 you don't know if people are gonna dig it, 04:16.700 --> 04:19.034 and I found that just recently, you know. 04:19.034 --> 04:21.825 I put out the record, and it's not selling as fast. 04:21.825 --> 04:25.575 But it's time to move on and come up with some new shit. 04:25.575 --> 04:28.700 Back in those days, I didn't have an artist to work with. 04:28.700 --> 04:31.408 I would go to Jimmy's house, and we'd have listening sessions. 04:31.408 --> 04:33.742 He was tryin' to help me figure out 04:33.742 --> 04:35.742 where I was gonna go with my music. 04:35.742 --> 04:37.908 And he would take me down to his garage. 04:37.908 --> 04:40.908 There was cassette tapes everywhere. 04:40.908 --> 04:44.950 And I remember him pickin' up this cassette tape, 04:44.950 --> 04:47.242 he pops this in, 04:47.242 --> 04:50.075 and I was like... 04:50.075 --> 04:53.575 "What the fuck and who the fuck is that? 04:53.575 --> 04:55.408 Rewind that. Play that again." 04:55.408 --> 04:57.491 ♪ Ha ha ha ha ♪ 04:57.491 --> 05:00.117 ♪ All right, bust it, ha ha ha ha ha ♪ 05:00.117 --> 05:02.284 ♪ One, two, ha ha ha ha ♪ 05:02.284 --> 05:04.325 ♪ All right, look ♪ 05:04.325 --> 05:06.616 ♪ I'm-a tell you this for your own benefit ♪ 05:06.616 --> 05:08.034 ♪ Your shit was dope as hell ♪ 05:08.034 --> 05:10.034 ♪ Especially when you wrote 90 percent of it ♪ 05:10.034 --> 05:12.117 ♪ What you need to do is practice on your freestyles ♪ 05:12.117 --> 05:14.700 ♪ Before you come up missing like Snoop Dogg's police files ♪ 05:14.700 --> 05:17.117 ♪ This type of literature that I'm spittin' be hittin' ♪ 05:17.117 --> 05:19.700 ♪ You gonna swear to God this shit was written, but it wasn't ♪ 05:19.700 --> 05:22.284 ♪ I'll kill a dozen rappers when I'm buzzin', guzzlin' ♪ 05:22.284 --> 05:24.242 ♪ Beat your ass like a jealous husband ♪ 05:24.242 --> 05:25.783 (wind chimes tinkling) 05:25.783 --> 05:27.867 Great can come from anywhere. 05:27.867 --> 05:30.491 When the intern in my office says to me, 05:30.491 --> 05:33.075 "I saw this guy at the rap battle last night." 05:33.075 --> 05:35.742 I said, "If you get me a CD, I will give it to Dre." 05:35.742 --> 05:37.783 ♪ Wipe this bloody video screen off ♪ 05:37.783 --> 05:40.408 Stop, stop! Give me that motherfuckin' mic! 05:40.408 --> 05:43.117 Dr. Dre: Boom. In comes my Caucasian partner. 05:43.117 --> 05:44.616 Let's cut to the fuckin' chase, man. 05:44.616 --> 05:45.950 Man: Let's cut to the chase. 05:45.950 --> 05:48.950 Put me in when you first meet Dre. What happens? 05:48.950 --> 05:50.491 Um... 05:50.491 --> 05:53.783 I just want to be known as a legitimate MC, 05:53.783 --> 05:55.700 and that's all I could've ever hoped for. 05:55.700 --> 05:57.616 You know, to put food on the table, 05:57.616 --> 06:00.366 doin' what I love to do would be the ultimate goal. 06:00.366 --> 06:02.408 ♪ Any rapper say you know this kind of rhymes ♪ 06:02.408 --> 06:03.825 ♪ In this day and age ♪ 06:03.825 --> 06:06.658 Eminem: I remember I would just take different trips 06:06.658 --> 06:09.992 to anywhere I could, just tryin' to make any kind of name 06:09.992 --> 06:12.658 and pass out my cassettes. 06:12.658 --> 06:16.117 I was just really down that I had got all the way to the end 06:16.117 --> 06:17.408 in Rap Olympics and lost. 06:17.408 --> 06:19.117 And this kid came up to me and he was like, 06:19.117 --> 06:20.491 "Hey man, can I get one of your tapes?" 06:20.491 --> 06:23.992 And I think I probably just... "Here," you know. Whatever. 06:23.992 --> 06:26.658 Okay, so fast-forward to... 06:26.658 --> 06:30.075 Holy shit, I'm in the Interscope office. 06:30.075 --> 06:32.825 Holy shit, this is Jimmy Iovine. 06:32.825 --> 06:36.284 Holy shit, Dr. Dre just walked in. 06:36.284 --> 06:38.242 Holy shit, I just shit myself. 06:39.366 --> 06:41.700 I'm pissing myself now thinking about it. 06:41.700 --> 06:43.450 Man: It all happened like that? 06:43.450 --> 06:45.992 Yeah, I'm pissing right now. 06:45.992 --> 06:47.533 So Eminem comes in, 06:47.533 --> 06:51.117 in this bright yellow fuckin' sweat suit, 06:51.117 --> 06:52.700 hoodie, pants, everything. 06:52.700 --> 06:55.867 It's bright fucking yellow, you know? 06:55.867 --> 06:58.325 And I'm like, "Wow." 06:58.325 --> 07:00.867 I'm lookin' at Dre like, 07:00.867 --> 07:04.034 "Dude, I see you on TV all the time. 07:04.034 --> 07:08.366 You're one of my biggest influences, ever, in life." 07:08.366 --> 07:10.284 I'm like, "Man, listen, 07:10.284 --> 07:12.658 "I think this shit is fuckin' incredible, 07:12.658 --> 07:15.075 and I would love to work with you." 07:15.075 --> 07:16.575 And I had a studio in my house at the time, 07:16.575 --> 07:18.408 and I had went in and put some samples together, 07:18.408 --> 07:20.242 did a couple of things in the drum machine, 07:20.242 --> 07:21.783 and I invited him over. 07:21.783 --> 07:23.159 Man: Dre, you do a lot of recording here? 07:23.159 --> 07:25.200 Yeah, yeah. Most of the recordin' is done here. 07:25.200 --> 07:26.867 Nothin' more comfortable than home. 07:26.867 --> 07:29.408 Dr. Dre: I was like, "Man, listen, I put this sample together. 07:29.408 --> 07:30.742 Tell me if you like it." 07:30.742 --> 07:32.533 You wanna hear one of my joints, man? Yeah. 07:32.533 --> 07:34.908 Dr. Dre: And I hit the drum machine... 07:34.908 --> 07:38.242 and maybe two or three seconds went by 07:38.242 --> 07:39.950 and he just went... 07:39.950 --> 07:41.575 ♪ Hi, my name is ♪ 07:41.575 --> 07:42.908 ♪ What ? ♪ ♪ My name is ♪ 07:42.908 --> 07:44.783 ♪ Who? ♪ Like, yo. 07:44.783 --> 07:46.075 Stop. 07:46.075 --> 07:47.533 Shit's hot. 07:47.533 --> 07:49.575 That's what happened 07:49.575 --> 07:51.700 our first day 07:51.700 --> 07:54.117 in the first few minutes of us being in the studio. 07:54.117 --> 07:56.742 ♪ Stop the tape, this kid needs to be locked away ♪ 07:56.742 --> 08:00.075 ♪ Get him ♪ ♪ Dr. Dre, don't just stand there, operate ♪ 08:00.075 --> 08:01.616 Dr. Dre: So, he starts singing this hook, 08:01.616 --> 08:03.450 and I'm in love with it. All of the sudden, I'm like, 08:03.450 --> 08:05.950 "Okay, I gotta go through my recording process." 08:05.950 --> 08:07.450 I think some cuts over the hook... 08:07.450 --> 08:09.700 Eminem: Yeah, yeah. ...just to make it sound like it's a hook. 08:09.700 --> 08:11.117 Eminem: This is the greatest producer. 08:11.117 --> 08:13.783 I'm at his fucking house, recording. 08:13.783 --> 08:16.575 I don't know shit about nothing. 08:16.575 --> 08:17.950 I just wanted to make sure 08:17.950 --> 08:20.825 that every beat that he played for me, 08:20.825 --> 08:22.284 I had a rhyme ready to go. 08:22.284 --> 08:24.366 (singing along): ♪ Hi kids, do you like violence? ♪ 08:24.366 --> 08:27.658 ♪ Wanna see me stick Nine Inch Nails through each one of my eyelids? ♪ 08:27.658 --> 08:31.117 I'm seein' this is getting a reaction out of Dre and he's laughing. 08:31.117 --> 08:33.366 He's not discouraging me from pushing buttons. 08:33.366 --> 08:36.159 ♪ My brain's dead weight, I'm tryin' to get my head straight ♪ 08:36.159 --> 08:39.200 ♪ But I can't figure out which Spice Girl I want to impregnate ♪ 08:39.200 --> 08:41.491 Dr. Dre: I'm blown the fuck away. 08:41.491 --> 08:44.408 It's just one of those things when you just know 08:44.408 --> 08:46.075 something special is happening. 08:46.075 --> 08:48.366 ♪ I was smilin' ♪ 08:48.366 --> 08:50.616 Dr. Dre: I'm rushin'. I'm trying to get this thing recorded, 08:50.616 --> 08:52.284 because sometimes, as a producer, 08:52.284 --> 08:54.159 you can feel when the magic is happenin', 08:54.159 --> 08:55.825 and you don't want the artist to lose this. 08:55.825 --> 08:57.200 I don't wanna lose this momentum. 08:57.200 --> 08:58.658 Iovine: What I think happened, 08:58.658 --> 09:00.825 I think Dre saw himself as different. 09:00.825 --> 09:04.950 When Eminem came in and he heard that same angst and that same attitude... 09:04.950 --> 09:07.825 Both of us... Iovine: ...and he said, "Oh, that's what I do." 09:07.825 --> 09:09.242 ...it was fuckin' magic. 09:09.242 --> 09:11.950 ♪ Stole my heart ♪ 09:11.950 --> 09:13.284 Dre called me up, and said, 09:13.284 --> 09:16.034 "I got this kid. We gotta sign him, like, today." 09:16.034 --> 09:17.159 Now, in the record business, 09:17.159 --> 09:18.867 generally, contracts take two months. 09:18.867 --> 09:20.533 Dre goes, "I don't wanna lose this guy. 09:20.533 --> 09:22.700 He's unbelievable. We gotta get this guy signed." 09:22.700 --> 09:25.575 Dr. Dre: My gut told me, Eminem was the artist 09:25.575 --> 09:27.700 that I'm supposed to be workin' with right now. 09:27.700 --> 09:31.366 But I didn't know how many racists I had around me. 09:32.408 --> 09:35.366 Everybody accept me. Here I am. 09:35.366 --> 09:38.117 Please accept me. I'm begging for acceptance. 09:38.117 --> 09:40.783 This is Eminem. Please. 09:40.783 --> 09:42.867 Eminem: Comin' up in the scene as a battle rapper, 09:42.867 --> 09:46.325 I had been through a lot of moments that were like this... 09:46.325 --> 09:48.284 and ended up being like this. 09:48.284 --> 09:50.159 Because, you know. 09:50.159 --> 09:52.700 And everyone was tellin' him, 09:52.700 --> 09:54.159 "Don't fuck with him." 09:54.159 --> 09:56.366 Dr. Dre: Everybody around me, 09:56.366 --> 09:58.200 the so-called execs and what have you 09:58.200 --> 10:00.366 were all against it. 10:00.366 --> 10:03.200 The records that I had done at the time, they didn't work. 10:03.200 --> 10:04.908 They wanted me out of the building. 10:04.908 --> 10:08.200 And then, I come up with Eminem, this white boy. 10:08.200 --> 10:11.159 Me, Slim Shady. 10:11.159 --> 10:14.491 My general manager had this 8x10 picture and was like, 10:14.491 --> 10:16.575 "Dre, this boy's got blue eyes. 10:16.575 --> 10:18.075 What are we doin'?" 10:18.075 --> 10:22.075 Iovine: We weren't looking for a white, controversial rapper. 10:22.075 --> 10:24.742 We were looking for great. 10:24.742 --> 10:27.408 Eminem: I go back to Detroit. I'm fuckin' bummed out, 10:27.408 --> 10:29.242 and I remember just thinking, 10:29.242 --> 10:32.408 this is probably not gonna happen for me. 10:32.408 --> 10:34.575 I had just got evicted from my house 10:34.575 --> 10:36.575 with nowhere really to live. 10:36.575 --> 10:39.950 Dr. Dre: The timing of this was so fuckin' crazy. 10:39.950 --> 10:43.450 Both of us were in really bad situations, 10:43.450 --> 10:47.742 and not only did we click with the music, 10:47.742 --> 10:48.992 we became friends. 10:48.992 --> 10:51.034 He's my friend. He's really my friend. 10:51.034 --> 10:52.284 He-- (laughing) 10:52.284 --> 10:54.200 He's pretending, but he's my-- that's my friend. 10:54.200 --> 10:55.908 Iovine: I thought he was really clever. 10:55.908 --> 10:57.867 I thought he was sayin' some crazy stuff, you know. 10:57.867 --> 11:01.075 The stuff he was sayin' was just so out there, you know, 11:01.075 --> 11:02.992 but I trusted Dre. 11:03.950 --> 11:05.783 Dr. Dre: It's just like, "Okay. 11:05.783 --> 11:07.450 "Fuck it. I'm throwin' the dice. 11:07.450 --> 11:11.075 I'm bettin' all the marbles on Eminem." 11:11.075 --> 11:13.408 Eminem: I knew he was taking a risk, 11:13.408 --> 11:15.117 but I just didn't know 11:15.117 --> 11:18.034 how much internal shit he was fighting. 11:18.034 --> 11:20.034 You know, I owe him my life for that. 11:21.408 --> 11:23.575 No bullshit. Like, I know... 11:23.575 --> 11:25.366 you risked it all for me. 11:25.366 --> 11:28.034 ♪ ♪ 11:31.992 --> 11:35.242 And the winner is... Eminem "My Name Is." 11:35.242 --> 11:38.742 (cheering, applause) 11:38.742 --> 11:40.950 I wanna thank Dr. Dre, 11:40.950 --> 11:42.366 everybody at Interscope Records 11:42.366 --> 11:44.908 for makin' this possible, and Paul Rosenberg. 11:44.908 --> 11:46.408 Dr. Dre: We just came back 11:46.408 --> 11:48.284 from somewhere in the south of France. 11:48.284 --> 11:49.533 (man laughing) 11:49.533 --> 11:51.075 That's how much fun you was having. You know. 11:51.075 --> 11:52.658 I don't even remember what day it is right now. 11:52.658 --> 11:54.700 You know what I mean? I'm havin' a blast out here. 11:54.700 --> 11:57.159 ♪ ♪ 11:57.159 --> 11:58.575 Eminem: After my first album came out, 11:58.575 --> 12:00.491 Dre would always say things to me like, 12:00.491 --> 12:01.825 "You've gotta work hard to get it, 12:01.825 --> 12:04.075 and you've gotta work twice as hard to maintain it." 12:04.075 --> 12:06.075 Dre always says, makin' a hit record 12:06.075 --> 12:08.533 is the easiest thing in the world to do. 12:08.533 --> 12:09.700 At the same time, 12:09.700 --> 12:12.533 it's the hardest shit you'll ever do. 12:12.533 --> 12:14.242 I don't know. Ask him. 12:14.242 --> 12:17.408 ♪ Lose yourself in the music, the moment, you own it ♪ 12:17.408 --> 12:19.159 ♪ You better never let it go, go ♪ 12:19.159 --> 12:22.366 ♪ You only get one shot, do not miss your chance to blow ♪ 12:22.366 --> 12:26.034 ♪ This opportunity comes once in a lifetime ♪ 12:26.034 --> 12:30.200 Dr. Dre: I've been fortunate enough to work with pure genius 12:30.200 --> 12:32.783 in the studio in several occasions. 12:32.783 --> 12:35.867 And when the Slim Shady LP came out, 12:35.867 --> 12:37.533 I was so excited because 12:37.533 --> 12:39.700 it was somethin' that was brand-new 12:39.700 --> 12:41.117 and it worked. 12:41.117 --> 12:43.366 I'm getting this new, fresh energy, 12:43.366 --> 12:45.117 like, I'm startin' over. 12:45.117 --> 12:47.408 Chronic 2001 comin' out. 12:48.575 --> 12:50.867 (cheering, applause) 12:54.575 --> 12:57.575 (loud cheering) 12:57.575 --> 12:59.908 Eminem: London... 12:59.908 --> 13:03.616 put your middle fingers back up in the air, yo. 13:03.616 --> 13:07.908 As a matter of fact, put your motherfuckin' W's up in the air. 13:07.908 --> 13:09.408 Dr. Dre! 13:09.408 --> 13:12.491 ♪ Y'all know me, still the same OG, but a bit low-key ♪ 13:12.491 --> 13:14.992 ♪ Hated on by most these niggaz with no cheese ♪ 13:14.992 --> 13:17.908 ♪ No deals, no G's, no wheels and no keys ♪ 13:17.908 --> 13:20.159 ♪ No boats, no snowmobiles, and no skis ♪ 13:20.159 --> 13:21.783 ♪ Mad at me 'cause I can finally afford ♪ 13:21.783 --> 13:23.616 ♪ To provide my family with groceries ♪ 13:23.616 --> 13:26.242 ♪ Got a crib with a studio and it's all full of tracks ♪ 13:26.242 --> 13:28.117 ♪ To add to the wall full of plaques ♪ 13:28.117 --> 13:29.284 ♪ Hanging up in the office ♪ 13:29.284 --> 13:30.867 ♪ In back of my house like trophies ♪ 13:30.867 --> 13:32.783 ♪ Did y'all think I'ma let my dough freeze? ♪ 13:32.783 --> 13:35.533 ♪ Ho please! You better bow down on both knees ♪ 13:35.533 --> 13:37.242 ♪ Who you think taught you to smoke trees? ♪ 13:37.242 --> 13:39.117 ♪ Who you think brought you the oldies ♪ 13:39.117 --> 13:41.616 ♪ Eazy-E's, Ice Cubes, and D.O.C's, ♪ 13:41.616 --> 13:43.075 ♪ The Snoop D-O-double-G's ♪ 13:43.075 --> 13:45.450 ♪ And the group that said "Mothafuck the police!" ♪ 13:45.450 --> 13:49.117 Chronic 2001 was our graduation, 13:49.117 --> 13:50.742 and we were all back together, 13:50.742 --> 13:52.325 so he had a super group. 13:52.325 --> 13:54.242 ♪ So fuck y'all, all of y'all ♪ 13:54.242 --> 13:55.992 ♪ If y'all don't like me, blow me ♪ 13:55.992 --> 13:57.867 ♪ Y'all are gonna keep fucking around with me ♪ 13:57.867 --> 13:59.783 ♪ And turn me back to the old me ♪ 13:59.783 --> 14:02.284 Eminem: ♪ Nowadays everybody wanna talk like they got something to say ♪ 14:02.284 --> 14:04.992 ♪ But nothing comes out when they move their lips, just a bunch of gibberish ♪ 14:04.992 --> 14:06.908 ♪ And motherfuckers act like they forgot about Dre ♪ 14:06.908 --> 14:09.742 Katie Couric: Now, a young man who's exciting millions of kids with his music. 14:09.742 --> 14:12.242 While you've probably never heard of Eminem, 14:12.242 --> 14:13.825 there's no doubt your kids have. 14:13.825 --> 14:17.284 Newsman: He is the biggest single artist in America at this moment. 14:17.284 --> 14:18.325 Is somethin' funny, man? 14:18.325 --> 14:20.325 If somethin's funny, goddammit, I wanna know. 14:20.325 --> 14:24.825 Iovine: Eminem, he's the most controversial thing we'd ever be involved in. 14:24.825 --> 14:28.117 He went places that most people wouldn't go. 14:28.117 --> 14:31.075 Newsman: His own mother is suing him for defamation. 14:31.075 --> 14:32.992 ♪ Fuck you too, bitch, call the cops ♪ 14:32.992 --> 14:35.658 ♪ I'm-a kill you and them loud-ass, motherfuckin' barkin' dogs ♪ 14:35.658 --> 14:36.867 Could not be more despicable. 14:36.867 --> 14:38.284 Rosenberg: It gets to a point where 14:38.284 --> 14:41.034 people don't understand the art aspect of it. 14:41.034 --> 14:43.284 Eminem: There's always a deeper meaning people think 14:43.284 --> 14:45.616 behind when I say, "Fuck you." 14:45.616 --> 14:47.658 But it's not. It really means, "Fuck you," 14:47.658 --> 14:49.117 when I say, "Fuck you." (crowd laughs) 14:49.117 --> 14:50.783 Rosenberg: You know, they created a monster. 14:50.783 --> 14:52.867 I had a good teacher, you know. 14:52.867 --> 14:54.159 ♪ Forgot about Dre ♪ 14:54.159 --> 14:56.450 Eminem: And through all that controversy and shit, 14:56.450 --> 14:58.533 Jimmy was like, "Let him be him." 14:58.533 --> 15:01.034 And I don't give a fuck what anybody thinks. 15:01.034 --> 15:02.034 Man: Why? 15:02.034 --> 15:03.700 When you're a racehorse, right, 15:03.700 --> 15:06.159 the reason why they put blinders on these things, 15:06.159 --> 15:08.034 'cause if you look at the horse on the left 15:08.034 --> 15:09.575 or the horse on the right, 15:09.575 --> 15:11.117 you're gonna miss a step. 15:11.117 --> 15:12.159 ♪ Compton ♪ 15:16.491 --> 15:20.117 So that's why those horses have fucking blinders on, 15:20.117 --> 15:21.533 and that's what people should have. 15:21.533 --> 15:23.450 When you're running after something, 15:23.450 --> 15:24.908 you should not look left and right. 15:24.908 --> 15:27.450 What does this person think? What does that person think? 15:27.450 --> 15:29.325 No, go. 15:29.325 --> 15:30.658 Go, go. ♪ Go, go ♪ 15:30.658 --> 15:31.908 Go, go. ♪ Go, go ♪ 15:31.908 --> 15:33.159 Go, go. ♪ Go, go ♪ 15:33.159 --> 15:35.742 ♪ Go shawty, it's your birthday ♪ 15:35.742 --> 15:38.242 ♪ We gonna party like it's yo birthday ♪ 15:38.242 --> 15:40.742 ♪ We gonna sip Bacardi like it's your birthday ♪ 15:40.742 --> 15:42.159 Stoute: Dre was steady cookin'. 15:42.159 --> 15:44.700 Dr. Dre: The Aftermath became so fuckin' successful. 15:44.700 --> 15:46.742 50 Cent: Do I think Eminem and Dr. Dre 15:46.742 --> 15:49.408 is responsible for a lot of my success? 15:49.408 --> 15:51.242 I'm gonna say... 15:51.242 --> 15:53.366 hell yeah. 15:53.366 --> 15:56.117 Dr. Dre: There was the 50 Cent album that came, 15:56.117 --> 15:57.366 The Game album that came, 15:57.366 --> 15:59.242 a couple of Eminem albums that came. 15:59.242 --> 16:01.159 Howard King: And of course, the Chronic 2001 16:01.159 --> 16:02.742 sold more than ten million copies, 16:02.742 --> 16:04.117 so Jimmy was vindicated. 16:04.117 --> 16:05.242 It just blew up. 16:05.242 --> 16:06.908 Well, his whole thing was always about 16:06.908 --> 16:08.325 trying to put people in the room 16:08.325 --> 16:10.575 with other people that would be unexpected. 16:10.575 --> 16:12.783 I need everybody to move out the way, okay? 16:12.783 --> 16:15.325 Teddy Riley's comin' through. Have you met Teddy? 16:15.325 --> 16:17.616 Teddy, would you like any cookies? 16:17.616 --> 16:19.783 It's not seeing around corners. 16:19.783 --> 16:21.825 It's a sense of clarity that he can see things. 16:21.825 --> 16:23.284 He's like, "Oh, this thing is great, 16:23.284 --> 16:24.284 "and this thing is great. 16:24.284 --> 16:25.450 This thing is gonna lead to..." 16:25.450 --> 16:29.950 ♪ Let's get retarded in here ♪ 16:29.950 --> 16:31.950 "Put her in the group. 16:31.950 --> 16:33.575 Sign her to your label." 16:33.575 --> 16:35.075 "I don't have a label." 16:35.075 --> 16:36.825 "You do now." Whoo-hoo! 16:36.825 --> 16:38.867 ♪ Let's get retarded ha! ♪ 16:38.867 --> 16:40.783 ♪ Let's get retarded in here ♪ 16:40.783 --> 16:42.616 Will.i.am: "Great. You hit it out the park. 16:42.616 --> 16:44.742 I think you need three more." 16:44.742 --> 16:46.908 So, we turned in "Where Is the Love?" 16:46.908 --> 16:48.825 "Hey Mama," and "Shut Up." 16:48.825 --> 16:51.075 And he still told me, "You need three more." 16:51.075 --> 16:52.450 "You're not done." 16:52.450 --> 16:54.825 "You need another one like this. You need another one like that." 16:54.825 --> 16:56.366 "Oh, this thing is great. 16:56.366 --> 16:58.658 And this thing is great. This thing is gonna lead to--" 16:58.658 --> 17:00.992 ♪ Few times I've been around that track ♪ 17:00.992 --> 17:03.117 ♪ So it's not just gonna happen like that ♪ 17:03.117 --> 17:05.533 ♪ 'Cause I ain't no Hollaback girl ♪ 17:05.533 --> 17:08.408 Stoute: "Oh, this thing is great, and this thing is great. 17:08.408 --> 17:10.284 This thing is gonna lead to--" 17:10.284 --> 17:14.867 ♪ If you see us in the club, we'll be acting real nice ♪ 17:14.867 --> 17:17.034 ♪ If you see us on the floor ♪ 17:17.034 --> 17:18.908 ♪ You'll be watchin' all night ♪ 17:18.908 --> 17:20.200 Luke Wood: Jimmy was on a roll. 17:20.200 --> 17:22.700 Nelly Furtado, Timbaland, Pussycat Dolls, 17:22.700 --> 17:24.616 Gwen Stefani, Black-Eyed Peas. 17:24.616 --> 17:26.908 I mean, it was the biggest label on the planet. 17:26.908 --> 17:29.034 But right when I got to Interscope, 17:29.034 --> 17:31.908 Jimmy said to me, "The business is in crisis." 17:31.908 --> 17:33.491 ♪ ♪ 17:33.491 --> 17:34.950 (wind blowing) 17:37.992 --> 17:39.325 (crickets chirring) 17:39.325 --> 17:41.742 Newsman: In the past, the music business has been able 17:41.742 --> 17:43.284 to exploit new technology. 17:43.284 --> 17:44.658 Man: This time that's not working. 17:44.658 --> 17:47.242 Newsman: The Internet has changed the equation. 17:47.242 --> 17:51.117 By every measure, there's a crisis in the music business. 17:51.117 --> 17:53.783 (modem beeps, drones) 17:57.366 --> 17:59.616 ♪ ♪ 18:03.200 --> 18:07.159 We explained to Dre what Napster was, 18:07.159 --> 18:09.200 and he goes, "Just show me." 18:09.200 --> 18:11.034 You entered "Dr. Dre," 18:11.034 --> 18:16.034 and, like, 400,000 songs of his came up for free. 18:16.034 --> 18:18.616 Iovine: Oh, wow. This is free? 18:18.616 --> 18:22.159 It's people trading music one song at a time. 18:22.159 --> 18:26.117 And from there, I realized how toast we really were. 18:26.117 --> 18:29.742 Then he went on a kind of anti-piracy crusade. 18:29.742 --> 18:31.408 ♪ ♪ 18:32.908 --> 18:35.658 And I immediately called Doug, I said, "Doug, we are so screwed. 18:35.658 --> 18:38.658 You have no idea. This party is over." 18:38.658 --> 18:39.950 "No, it's not. No, it's not." 18:39.950 --> 18:41.783 I said, "Yes, it is. Yes, it is." 18:41.783 --> 18:44.366 Newsman: The industry sold more than 100 million 18:44.366 --> 18:48.575 fewer CDs and cassettes than it did two years ago. 18:48.575 --> 18:50.575 He predicted it. 18:50.575 --> 18:52.408 ♪ ♪ 18:52.408 --> 18:54.075 ♪ Starfuckers ♪ 18:55.491 --> 18:58.491 ♪ Starfuckers Incorporated ♪ 18:58.491 --> 19:03.325 ♪ Oh, here they come ♪ 19:07.825 --> 19:09.450 Iovine: I saw music, 19:09.450 --> 19:11.950 the distribution of it, the elegance of it, 19:11.950 --> 19:14.200 the album, the art, the CD, 19:14.200 --> 19:17.533 just kind of... disintegrating. 19:17.533 --> 19:19.616 Steve Berman: It made him crazy-- 19:19.616 --> 19:22.117 watching everything that they had been through, 19:22.117 --> 19:23.658 to create, 19:23.658 --> 19:25.700 fall apart with technology. 19:25.700 --> 19:28.034 Every artist is being ripped off. 19:28.034 --> 19:31.284 If anybody says anything other than that, it's nonsense. 19:31.284 --> 19:35.783 It's piracy, and it's affecting anyone that's involved in music. 19:35.783 --> 19:37.075 That kind of sucks for the artist, 19:37.075 --> 19:38.950 but that's-- I mean, that's just the reality. 19:38.950 --> 19:41.616 Stoute: So, Jimmy had a meeting with Intel. 19:41.616 --> 19:43.325 He wanted to understand 19:43.325 --> 19:44.867 how to fix the problem, 19:44.867 --> 19:47.075 and this guy's response to Jimmy was, 19:47.075 --> 19:50.075 "Not all businesses are meant to last forever." 19:51.491 --> 19:54.491 Iovine: So, I said to Doug Morris, I said, "Man, 19:54.491 --> 19:58.242 I do not want to be the guy that sold the last CD." 20:01.117 --> 20:04.366 We have something really exciting for you today. 20:04.366 --> 20:07.575 Morris: Here's a guy who presented a complete idea... 20:07.575 --> 20:10.034 Jobs: You can download an entire CD 20:10.034 --> 20:11.742 into iPod in five to ten seconds. 20:11.742 --> 20:14.700 Morris: ...and showed us how we could make money again. 20:14.700 --> 20:16.992 First call I made, "Jimmy, you got to meet this guy. 20:16.992 --> 20:18.700 This guy's like no one you ever met." 20:18.700 --> 20:20.575 Iovine: So, I went up there, and I met him. 20:20.575 --> 20:22.325 and it gave me a feeling 20:22.325 --> 20:24.450 of when I first got in the record business. 20:24.450 --> 20:27.742 Like, "Oh! This is where the party is. 20:27.742 --> 20:29.366 The party's at Steve's house." 20:29.366 --> 20:32.867 Bono: He would see Steve Jobs as a creative person, 20:32.867 --> 20:34.658 one of those people he'd always looked up to, 20:34.658 --> 20:36.325 admired and wanted to work with. 20:36.325 --> 20:38.284 He's like, "I need that kind of person." 20:38.284 --> 20:40.533 Iovine: I wanted to learn from this guy, 20:40.533 --> 20:44.200 and understand how and why they do what they do. 20:44.200 --> 20:46.700 Morris: And they both were workaholics. 20:46.700 --> 20:48.867 If there was 25 hours in the day, 20:48.867 --> 20:50.491 they would try for 26. 20:50.491 --> 20:53.700 They never stop going for what they're trying to do. 20:55.200 --> 20:57.450 (line ringing) 21:03.700 --> 21:05.159 Gwen Stefani: Hey, Jimmy. 21:05.159 --> 21:07.159 Jimmy (on phone): There you are! How was the tour? 21:07.159 --> 21:09.450 I just landed. I'm in the car. I'm just gonna go home. 21:09.450 --> 21:11.450 Well, I have a studio booked with Pharrell right now, 21:11.450 --> 21:12.867 and if you wanna work with this guy, 21:12.867 --> 21:14.658 you gotta go down to the studio now, Gwen. 21:14.658 --> 21:17.616 I'm so tired! I need to sleep is what I need to do right now. 21:17.616 --> 21:19.783 I'm gonna do it, but I gotta get inspired. 21:21.284 --> 21:24.242 (playing chords) 21:27.700 --> 21:30.908 ♪ What an amazing time ♪ 21:32.117 --> 21:35.575 ♪ What a family ♪ 21:35.575 --> 21:37.075 (playing chords) 21:37.075 --> 21:40.575 ♪ How did the years go by? ♪ 21:46.783 --> 21:49.575 Dr. Dre: You know what? When it comes to release dates, 21:49.575 --> 21:51.450 I think... 21:51.450 --> 21:55.075 release dates are the enemy of creativity. 21:56.825 --> 21:59.783 You know? You never know when you're gonna be inspired, 21:59.783 --> 22:01.825 what's gonna inspire you, and... 22:01.825 --> 22:05.200 you can't put a time limit on creativity. 22:08.616 --> 22:12.450 You know, I don't know if the idea that I have today 22:12.450 --> 22:14.284 is the good idea. 22:14.284 --> 22:16.450 You don't know. You know what I mean? 22:16.450 --> 22:18.242 Huh. 22:18.242 --> 22:21.284 Dr. Dre: We're artists. We're just being creative. 22:23.533 --> 22:25.117 So it's like, man, 22:25.117 --> 22:27.616 shut the fuck up and let us do our job. 22:27.616 --> 22:29.575 (playing classical music) 22:29.575 --> 22:33.700 And then, we'll give it to you and you can make your money. 22:34.992 --> 22:39.284 And every piece of music that I do or create, 22:39.284 --> 22:41.533 it isn't for the public. 22:41.533 --> 22:44.284 Oh, shit! Fuck outta here, Charlie. 22:44.284 --> 22:46.325 (laughing) 22:46.325 --> 22:48.908 Iovine: What frustrates me the most about Dre 22:48.908 --> 22:52.159 is easily what he considers perfection. 22:52.159 --> 22:55.159 And I think what he's calling perfection 22:55.159 --> 22:58.825 is really something else disguised as perfection, you know. 22:58.825 --> 23:00.992 So I don't wanna psychoanalyze him 23:00.992 --> 23:04.325 'cause that is a door I don't wanna walk into. 23:04.325 --> 23:06.533 So, let's see what we can do on this verse. 23:06.533 --> 23:09.200 Snoop Dogg: You can't smoke no regular blunt when you come see Dr. Dre. 23:09.200 --> 23:11.200 So I gotta come right or I don't come at all. 23:11.200 --> 23:13.533 Playback. Rosenberg: Time is not a factor... 23:13.533 --> 23:16.200 in anything Dr. Dre does. 23:16.200 --> 23:17.700 It doesn't exist. 23:17.700 --> 23:20.117 Man: If you wanna see a master at work, 23:20.117 --> 23:22.159 go in the studio with Dre. 23:22.159 --> 23:23.491 Just watch him. 23:23.491 --> 23:26.117 I-I've never seen anybody do it like him. 23:26.117 --> 23:27.325 How the fuck's he doing that? 23:27.325 --> 23:28.533 What's your approach? 23:28.533 --> 23:30.200 Luke Wood: Dre's not just an engineer, 23:30.200 --> 23:32.075 which is an incredibly technical craft. 23:32.075 --> 23:34.117 He's not just an artist, not just a mixer. 23:34.117 --> 23:35.992 He's a producer and a songwriter. 23:35.992 --> 23:38.242 I don't know whatever that word is in Latin, but he's that threat. 23:38.242 --> 23:41.700 Man: He operates only for the sake of what he's creating. 23:41.700 --> 23:43.783 Eminem: That's why his sound is like it is. 23:43.783 --> 23:48.075 Nicole: Because he has put every bit of himself into it. 23:48.075 --> 23:49.825 But somewhere along the line, 23:49.825 --> 23:51.117 I don't know what it was, 23:51.117 --> 23:52.742 but whenever we got in the studio, 23:52.742 --> 23:54.742 he would play me shit and I'd be like, yo, 23:54.742 --> 23:56.325 that's fuckin' crazy. 23:56.325 --> 23:57.867 And he'd be like, "I-I-- 23:57.867 --> 24:00.325 "I gotta change this line and I gotta change that line. 24:00.325 --> 24:01.783 I don't like the snare drum on this." 24:01.783 --> 24:03.284 Take the snare drum out of the roll. 24:03.284 --> 24:05.117 "I don't like the way this beat sounds." (grunts) 24:05.117 --> 24:06.575 "Do it again, do it again, do it again." 24:06.575 --> 24:07.658 "I like this part of the beat, 24:07.658 --> 24:09.117 but I don't like this part of the beat." 24:09.117 --> 24:10.366 (humming melody) 24:10.366 --> 24:11.616 Stick! 24:11.616 --> 24:13.325 ♪ Oh, fuck ♪ 24:13.325 --> 24:16.117 Bruce Springsteen: When you're trying to push the boundaries on things, 24:16.117 --> 24:20.575 when you're moving into different types of, you know, frontiers that 24:20.575 --> 24:23.575 hadn't been tested before, 24:23.575 --> 24:26.616 sometimes you need to be indulged. 24:28.867 --> 24:30.325 Snoop Dogg: Detox. 24:30.325 --> 24:32.366 Rosenberg: Detox. 24:32.366 --> 24:34.325 Dre was working on Detox for a long time. 24:34.325 --> 24:36.950 Snoop Dogg: I dropped five albums since the day 24:36.950 --> 24:39.284 Detox supposed to come out 24:39.284 --> 24:41.450 till the day it didn't come out. 24:41.450 --> 24:42.700 Five albums. 24:42.700 --> 24:44.408 Iovine: Everybody was waitin' for Detox. 24:44.408 --> 24:47.450 Snoop Dogg: But his standards wouldn't allow him to put it out. 24:47.450 --> 24:50.408 "Nope. Nope." Over and over and over again. 24:50.408 --> 24:52.242 Eminem: I don't know what he's lookin' for. 24:52.242 --> 24:54.408 I don't know if he knows what he's lookin' for. 24:55.825 --> 24:57.034 I been through writer's block 24:57.034 --> 24:59.075 and I've also been through many, many times 24:59.075 --> 25:01.034 where I'm not sure of myself. 25:01.034 --> 25:03.450 But my shit was garbage. 25:03.450 --> 25:04.992 That's not garbage though. 25:04.992 --> 25:06.616 ♪ ♪ 25:06.616 --> 25:10.491 Nicole: Everything for Andre is based on what he feels. 25:10.491 --> 25:13.658 If it doesn't feel good, it's not happening. 25:13.658 --> 25:17.658 If he's feelin' it, you cannot stop him, you know. 25:17.658 --> 25:20.034 It's like blood running through your veins. 25:20.034 --> 25:24.825 That means a lot of time spent away in a head space. 25:24.825 --> 25:28.075 Searchin' for the notes, the sounds and stuff. 25:28.075 --> 25:30.533 That's a constant for him. 25:30.533 --> 25:34.325 I respect his creativity. 25:34.325 --> 25:36.325 I respect the music. 25:36.325 --> 25:38.825 We know what he's doing, we know what it takes. 25:38.825 --> 25:40.408 But, you know... 25:41.825 --> 25:43.491 there have been certain times, 25:43.491 --> 25:45.200 when I wasn't sure if, 25:45.200 --> 25:47.783 you know, we were gonna be able to make it through. 25:50.075 --> 25:53.159 Vicki: Look, this is what we married. 25:53.159 --> 25:55.992 If you're gonna say, "I want an ordinary husband," 25:55.992 --> 25:58.159 well, then, you can't marry a genius. 25:58.159 --> 26:02.533 A lot of extremes because genius needs to feed itself. 26:02.533 --> 26:04.533 It needs to make its own hours. 26:04.533 --> 26:07.616 It needs to not talk to you when it doesn't want to. 26:07.616 --> 26:10.200 It needs to be the sickest in the house. 26:11.325 --> 26:14.616 I didn't wanna get a divorce until I did. 26:18.867 --> 26:21.992 Iovine: You know, it's-- it's-- I would imagine 26:21.992 --> 26:24.159 that it would be very hard to be married to me, 26:24.159 --> 26:26.200 because I was so focused 26:26.200 --> 26:29.700 on what I was trying to accomplish. 26:29.700 --> 26:34.325 Vicki: He had always been that much of a firebrand, 26:34.325 --> 26:35.825 and that intense, 26:35.825 --> 26:38.200 but I could take it. 26:40.325 --> 26:42.075 We could've said to each other, 26:42.075 --> 26:45.908 "Hey, big shot, take it down a notch." 26:45.908 --> 26:47.992 But neither of us really wanted to take it down a notch. 26:47.992 --> 26:51.491 We wanted to be exactly who each of us had become. 26:53.200 --> 26:55.575 Larry Gordon: Once Vicki was really out of his life, 26:55.575 --> 26:57.742 a wife who had planned everything, 26:57.742 --> 26:59.034 he needed help, because 26:59.034 --> 27:01.284 his father may have been a longshoreman, 27:01.284 --> 27:02.908 okay, but he was a prince. 27:02.908 --> 27:06.783 So now it took about 40 of us to fill up that-- that void, 27:06.783 --> 27:08.950 including Dre and Nicole. 27:08.950 --> 27:11.034 ♪ ♪ 27:11.034 --> 27:13.200 Iovine: I was frustrated with the music business. 27:13.200 --> 27:15.908 I was frustrated that I'd just got divorced. 27:15.908 --> 27:17.992 And I had no center. 27:17.992 --> 27:21.408 And whenever I get sad or I get scared 27:21.408 --> 27:23.325 or I get in trouble in any way, 27:23.325 --> 27:27.284 I wish I knew other therapeutic ways of doing things. 27:27.284 --> 27:29.284 But the only thing I know how to do 27:29.284 --> 27:31.783 is completely bury myself, 27:31.783 --> 27:35.825 to a point of absurdity, into my work. 27:35.825 --> 27:38.366 ♪ ♪ 27:47.491 --> 27:50.450 Dr. Dre: I was here at my beach house, 27:50.450 --> 27:53.658 and I decided just to walk out on the balcony to get some air, 27:53.658 --> 27:56.284 and Jimmy Iovine, he was walkin' up the beach. 27:56.284 --> 27:58.867 "What's up?" He's like, "Oh, I'm gonna come up." 27:58.867 --> 28:02.075 So he comes up the stairs. 28:02.075 --> 28:03.867 We have a sit-down right here. 28:03.867 --> 28:05.867 ♪ ♪ 28:08.408 --> 28:10.783 So we're just sittin' down, shootin' the shit, 28:10.783 --> 28:13.491 and I told him about my lawyer approachin' me about-- 28:13.491 --> 28:15.742 There's a sneaker company that wants you to endorse something. 28:15.742 --> 28:18.992 And I'm like, "Man, listen, I don't know anything about fashion 28:18.992 --> 28:20.200 or anything like that." 28:20.200 --> 28:24.242 Andre put his name on two solo albums in two decades. 28:24.242 --> 28:26.408 He treated products the same way. 28:26.408 --> 28:28.908 He turned down dozens of endorsements. 28:28.908 --> 28:31.325 Iovine: You ask Dre to do somethin' like that, 28:31.325 --> 28:34.284 his first response is no. 28:34.284 --> 28:35.825 No, no, no. No! 28:35.825 --> 28:36.908 Then he breathes. 28:36.908 --> 28:38.908 Hell, no! I wear the same shit everyday. 28:38.908 --> 28:40.825 You know? I wear the same sneakers every day. 28:40.825 --> 28:42.575 So, I'm tellin' Jimmy this story, 28:42.575 --> 28:45.408 and out of the blue, he's like, "Dre, man, fuck sneakers." 28:45.408 --> 28:47.366 No, you don't sell sneakers, you sell-- 28:47.366 --> 28:49.200 Speakers. Fuck sneakers. 28:49.200 --> 28:50.242 You should do speakers. 28:50.242 --> 28:53.034 All kinds of different speakers. 28:53.034 --> 28:55.034 Speakers and headphones. 28:55.034 --> 28:56.783 And he said, "We can do that?" 28:56.783 --> 28:58.825 I said, "We can absolutely do that." 28:58.825 --> 29:02.366 And I'm like, "Yeah, you know what, we could call it Beats." 29:02.366 --> 29:04.117 He's like, "That's it," 29:04.117 --> 29:06.075 and he just got up and left. 29:06.075 --> 29:07.700 ♪ ♪ 29:10.366 --> 29:12.284 I think from the moment he walked up 29:12.284 --> 29:13.700 to the moment he left, 29:13.700 --> 29:16.325 maybe ten minutes. 29:16.325 --> 29:18.950 A few days later, he calls me up to his office. 29:18.950 --> 29:20.325 Next thing you know, I'm sittin' there, 29:20.325 --> 29:22.408 lookin' at a hundred different pairs of headphones 29:22.408 --> 29:25.742 with all these designs, and that's when I knew, 29:25.742 --> 29:28.325 "Okay, we're really doing this." 29:28.325 --> 29:29.950 ♪ ♪ 29:31.450 --> 29:34.575 Iovine: We realized that all headphones sounded boring 29:34.575 --> 29:36.242 and looked like medical equipment. 29:36.242 --> 29:38.117 Man, they ugly as fuck. 29:38.117 --> 29:40.742 Iovine: We wanted more bass in these headphones 29:40.742 --> 29:43.700 to exaggerate all of it. 29:43.700 --> 29:45.992 We wanted to put it on steroids. 29:45.992 --> 29:47.908 The Bose headphones... 29:47.908 --> 29:50.533 they were advertising noise canceling, 29:50.533 --> 29:51.616 total quiet. 29:51.616 --> 29:54.408 Jimmy says, "Noise canceling?" 29:54.408 --> 29:55.908 (man snoring) 29:55.908 --> 29:57.742 Yeah, they're the headphones 29:57.742 --> 30:00.867 if you want to go to sleep on a plane. 30:00.867 --> 30:03.742 Our headphones are the "Where's the party?" headphones. 30:03.742 --> 30:05.867 ♪ ♪ 30:09.075 --> 30:10.742 Iovine: So we found Robert Brunner, 30:10.742 --> 30:12.034 this incredible designer, 30:12.034 --> 30:13.992 and we also hooked up with Monster, 30:13.992 --> 30:15.616 which was owned by Noel Lee, 30:15.616 --> 30:16.992 who's an audio engineer. 30:16.992 --> 30:18.533 I went to Steve Jobs, and I said, "Steve, 30:18.533 --> 30:20.950 I wanna make a headphone with Dr. Dre." 30:20.950 --> 30:23.117 He said, "Well, Jimmy, you can get killed in hardware. 30:23.117 --> 30:25.658 It's not as easy as it looks." 30:25.658 --> 30:27.200 Wood: It's a different kind of business. 30:27.200 --> 30:29.117 We had to learn to be a complete sandwich shop. 30:29.117 --> 30:30.700 We couldn't just come up with the recipe. 30:30.700 --> 30:32.366 We had to actually cut the pastrami. 30:32.366 --> 30:35.616 Everyone felt we weren't gonna be able to sell headphones 30:35.616 --> 30:37.825 'cause they were given away for free with all the phones. 30:37.825 --> 30:41.034 But I figured, if we can get them on the right musicians, 30:41.034 --> 30:42.867 then kids will try 'em. 30:42.867 --> 30:44.284 And once they hear them, 30:44.284 --> 30:47.450 I know they'll never go back to somethin' that sounds crappy. 30:47.450 --> 30:48.908 ♪ ♪ 30:48.908 --> 30:50.491 So everywhere I'd go, 30:50.491 --> 30:53.159 I'd put the headphones on people and I'd take a picture. 30:53.159 --> 30:54.450 Morris: You walked in his office, 30:54.450 --> 30:56.242 you were getting hit with a flash. 30:56.242 --> 30:58.200 It was the constant, "What do you think of these? 30:58.200 --> 30:59.616 What do you think of these?" 30:59.616 --> 31:01.575 Iovine: I got to be obsessive about it. 31:01.575 --> 31:03.783 Step Johnson: You was not gettin' outta that office 31:03.783 --> 31:05.325 unless Jimmy could take a picture. 31:05.325 --> 31:06.575 Click, click, click. 31:06.575 --> 31:09.616 And if you refused to put the Beats in your videos... 31:09.616 --> 31:12.200 Oh, shit. Jimmy might cut your budget. 31:12.200 --> 31:13.491 (laughing) 31:13.491 --> 31:14.825 ♪ Thinking of a master plan ♪ 31:14.825 --> 31:16.159 ♪ You know anything you need, baby ♪ 31:16.159 --> 31:19.034 Johnson: You got to remember, Beats went big 31:19.034 --> 31:20.700 over in the urban community. 31:20.700 --> 31:23.408 Once we made it hip, it was a fashion statement. 31:23.408 --> 31:24.533 It was like the hood thing. 31:24.533 --> 31:25.992 It was like, "This is what we do." 31:25.992 --> 31:29.658 But Jimmy and Dre created this thing out of nothing. 31:29.658 --> 31:34.200 "Hey! You guys wanna wear Dre's headphones? 31:34.200 --> 31:36.366 "Dre loves you. He's gonna send you some. 31:36.366 --> 31:38.200 "Okay, thanks, Katy Perry 31:38.200 --> 31:39.783 and whoever the fuck else I call." 31:42.700 --> 31:44.867 ♪ ♪ 31:49.700 --> 31:51.408 ♪ Ma ma ma ma ♪ 31:53.700 --> 31:55.575 ♪ Ma ma ma ma ♪ 31:57.700 --> 32:00.408 ♪ Ma ma ma ma ♪ 32:00.408 --> 32:03.366 Iovine: Lady Gaga walked into my office with brown hair, 32:03.366 --> 32:04.950 Italian girl from New York, 32:04.950 --> 32:07.783 and started tellin' me about Andy Warhol and... 32:07.783 --> 32:10.742 dance music, but yet, industrial, 32:10.742 --> 32:12.366 and paintings. 32:12.366 --> 32:15.034 And I don't know. She confused me so much that I signed her, you know. 32:15.034 --> 32:16.284 (crowd laughs) 32:16.284 --> 32:17.908 Wood: No one at Interscope in the executive level 32:17.908 --> 32:20.200 believed that Gaga could be as big as it could be. 32:20.200 --> 32:23.742 It felt still like house music, dance music, disco. 32:23.742 --> 32:25.825 But Jimmy said, "I was at a club with Timbaland, 32:25.825 --> 32:27.450 "and I saw the room move. 32:27.450 --> 32:29.075 "It felt like pop music. 32:29.075 --> 32:30.408 It felt like it could break through." 32:30.408 --> 32:32.034 Hey. Lady Gaga: Hi! (laughs) 32:32.034 --> 32:34.491 It's good to be the headliner, right? 32:34.491 --> 32:35.658 ♪ Oh oh ♪ 32:35.658 --> 32:37.575 ♪ ♪ 32:37.575 --> 32:38.950 (crowd cheering) 32:38.950 --> 32:41.075 ♪ Can't read my, can't read my ♪ 32:41.075 --> 32:44.950 ♪ No, he can't read my poker face ♪ 32:44.950 --> 32:47.242 Let's go! ♪ She is gonna let nobody ♪ 32:47.242 --> 32:49.450 ♪ Can't read my, can't read my ♪ 32:49.450 --> 32:52.908 ♪ No, he can't read my poker face ♪ 32:52.908 --> 32:55.034 Let's go, Coachella! ♪ She is gonna let nobody ♪ 32:55.034 --> 32:56.575 ♪ Po-po-po poker face ♪ 32:56.575 --> 33:00.117 Iovine: Beats and Lady Gaga both got transformed 33:00.117 --> 33:03.284 through music videos into relationships. 33:03.284 --> 33:04.783 Not around the culture, 33:04.783 --> 33:07.159 not over the culture, but in the culture. 33:07.159 --> 33:08.867 This is for you guys. What did you do?! 33:08.867 --> 33:10.700 What are these? Beats by Dr. Dre. 33:10.700 --> 33:13.284 What are these? They're the best headphones in the world. 33:13.284 --> 33:14.408 Oh, you're kidding! Stop it! 33:14.408 --> 33:15.783 Yeah, I love them. 33:15.783 --> 33:17.783 Paterno: They went from 27,000 33:17.783 --> 33:21.366 to 1,600,000 headphones in one year. 33:21.366 --> 33:23.908 Wood: We started with artists. quickly moved to athletes, 33:23.908 --> 33:25.408 The marketing was natural. 33:25.408 --> 33:26.783 And athletes embraced Beats, 33:26.783 --> 33:30.284 because music is part of the ritual of training. 33:30.284 --> 33:33.242 Iovine: The 2008 Olympics in Beijing, 33:33.242 --> 33:35.325 there's the American basketball team 33:35.325 --> 33:37.908 coming off the plane in Beijing, 33:37.908 --> 33:39.242 wearing our headphones. 33:39.242 --> 33:43.533 When we saw the explosive response to the LeBron thing, 33:43.533 --> 33:46.491 we started to realize that this original vision 33:46.491 --> 33:48.284 of culture and product 33:48.284 --> 33:50.200 was happening before your very eyes. 33:50.200 --> 33:51.658 ♪ She is gonna let nobody ♪ 33:51.658 --> 33:53.159 Wood: We said, "Music's about identity. 33:53.159 --> 33:55.200 So let's make every country have their own product." 33:55.200 --> 33:56.533 Newswoman: It's a big controversy. 33:56.533 --> 33:58.159 They're not supposed to wear anything 33:58.159 --> 33:59.950 that's not one of the official sponsors. 33:59.950 --> 34:01.908 And so now they want the athletes to take them off. 34:01.908 --> 34:03.658 That should be a course at Harvard. 34:03.658 --> 34:05.575 I'm tellin' ya, it was so brilliant. 34:05.575 --> 34:07.575 Newsman: The FIFA World Cup has banned players 34:07.575 --> 34:10.533 from using the popular Dr. Dre headphones. 34:10.533 --> 34:12.658 The most popular selling headphones 34:12.658 --> 34:14.533 have been banned from the NFL. 34:14.533 --> 34:16.742 Newsman 2: The speculation is Beats loves this. 34:16.742 --> 34:18.825 That's the purpose behind Beats doing that, right? 34:18.825 --> 34:21.034 Doug Morris: Now, no one's gonna be able to do that again. 34:21.034 --> 34:22.533 That trick is done. 34:22.533 --> 34:24.325 Nobody's better at marketing than Jimmy. 34:24.325 --> 34:26.908 Nobody's better than that guy, and just relentlessly. 34:26.908 --> 34:29.491 The only person that does it better than him is me. 34:29.491 --> 34:30.950 He's got good instinct, 34:30.950 --> 34:33.450 and he is shameless, you know? 34:33.450 --> 34:36.075 They're like the Jordans of headphones. 34:36.075 --> 34:38.366 But fuck this Beats thing. 34:38.366 --> 34:40.700 Seriously, honestly, fuck this Beats thing. 34:40.700 --> 34:42.159 Man: What?! Seriously?! That's-- No, no, no. 34:42.159 --> 34:44.533 I'm telling you. I'm telling you what I thought. 34:44.533 --> 34:46.742 This is absolutely what I thought. 34:46.742 --> 34:49.908 I was like, "Man... 34:49.908 --> 34:52.950 "I want Dre to make an album, 34:52.950 --> 34:57.159 and he's talking about headphones right now." 34:57.159 --> 34:59.075 Hello. How you guys doin'? (applause) 34:59.075 --> 35:00.117 All right. 35:00.117 --> 35:03.159 I've been tuning speakers 35:03.159 --> 35:04.742 for my house and my studio 35:04.742 --> 35:07.117 and my car for over 25 years now, 35:07.117 --> 35:08.366 and I'm almost there. 35:08.366 --> 35:10.867 I think I've almost got it right. (crowd laughs) 35:10.867 --> 35:13.242 But a lot of people either don't care 35:13.242 --> 35:16.408 or just don't know about quality sound. 35:16.408 --> 35:17.742 And that's why we're here right now. 35:17.742 --> 35:20.117 We're here to do our part to try to change that. 35:20.117 --> 35:21.742 Verna Young: You know, many years ago, 35:21.742 --> 35:24.325 he said, "I'm not a businessman, 35:24.325 --> 35:26.200 I'm a music man." 35:26.200 --> 35:30.742 But I would say that he has grown in the business. 35:30.742 --> 35:33.159 ♪ ♪ 35:40.242 --> 35:42.242 This is Brentwood. Wouldn't you know, 35:42.242 --> 35:45.408 the house that I fell in love with is in fuckin' Brentwood. 35:45.408 --> 35:47.075 This is the school right here. 35:47.075 --> 35:49.783 That was the school that O.J. went to for the recital 35:49.783 --> 35:51.783 the day of the murders. 35:51.783 --> 35:52.825 It's crazy, huh? 35:52.825 --> 35:54.616 My neighbors are gonna be like, "Ah, fuck. 35:54.616 --> 35:56.408 "Another black guy's movin' to the neighborhood. 35:56.408 --> 35:57.658 Who the fuck is he gonna kill?" 35:57.658 --> 36:00.950 ♪ Me and my niggas tryna get it, ya bish ♪ 36:00.950 --> 36:02.616 ♪ Ya bish ♪ ♪ Hit the house lick, tell me ♪ 36:02.616 --> 36:04.700 ♪ Is you with it, ya bish ♪ 36:04.700 --> 36:07.159 Dr. Dre: Told my wife we should call this place Folsom. 36:07.159 --> 36:09.491 This is it. This is the last place we're ever gonna live, 36:09.491 --> 36:11.783 so, we're trying to make it perfect. 36:13.533 --> 36:15.159 Yeah, yeah. 36:16.200 --> 36:17.992 And the studio's down there. 36:21.491 --> 36:22.992 So, yeah, this is the control room. 36:26.533 --> 36:29.242 Mic booth, which I don't know what I'm gonna do with this, 36:29.242 --> 36:31.992 because I hardly ever use a mic booth anymore. 36:31.992 --> 36:34.242 There's a certain intimacy that goes on with the artist 36:34.242 --> 36:35.700 when you can reach out and touch 'em 36:35.700 --> 36:37.825 and there's not a glass separating you. You know what I mean? 36:37.825 --> 36:41.075 So I prefer to do it where everybody's in the same room. 36:41.075 --> 36:44.783 This is gonna be the first studio that I've ever been in 36:44.783 --> 36:46.075 that was perfect for me. 36:46.075 --> 36:48.533 I've never been in a studio that was perfect 36:48.533 --> 36:50.408 and everything was right. 36:51.408 --> 36:53.366 This area is the master bathroom. 36:53.366 --> 36:55.825 Snoop Dogg: He's an owner now. He's in the owner's box. 36:55.825 --> 36:56.825 And when you become a owner, 36:56.825 --> 36:58.408 you have to become sort of distant 36:58.408 --> 37:00.616 and sort of... to the business 37:00.616 --> 37:03.867 and not so to the entertainment side. 37:05.408 --> 37:07.533 (engine revving) 37:07.533 --> 37:09.159 (siren wailing) 37:12.700 --> 37:14.242 I didn't do it. 37:15.658 --> 37:17.284 I don't speed anymore. 37:17.284 --> 37:19.284 Newsman: To Minneapolis now and the potential battle 37:19.284 --> 37:22.742 brewing over Prince's $300 million estate. 37:22.742 --> 37:24.491 Family members head into court tomorrow 37:24.491 --> 37:26.242 laying claim to his fortune. 37:26.242 --> 37:28.533 Prince dying with no known will. 37:28.533 --> 37:31.159 Reznor: When I was growin' up musicians were superheroes. 37:31.159 --> 37:32.867 You didn't get to see them all the time. 37:32.867 --> 37:35.450 You read into what they did. They were larger than life. 37:35.450 --> 37:36.908 And I'm not against change, 37:36.908 --> 37:39.200 but as music's kind of gotten co-opted to something 37:39.200 --> 37:41.325 that isn't the primary attention thing, 37:41.325 --> 37:43.616 it's the thing that happens while you're doing something else, 37:43.616 --> 37:45.867 and it's a way to sell you ads now. 37:45.867 --> 37:49.075 It's tough as a musician not to feel a bit beat down. 37:49.075 --> 37:51.783 Eminem: I don't know if Dre's vision was like, "Jimmy's with this." 37:51.783 --> 37:54.408 But there would be some times where we'd be shootin' a video 37:54.408 --> 37:55.742 till, like, 6:00 in the morning 37:55.742 --> 37:57.450 and we had to do one more take with me 37:57.450 --> 37:58.575 or somebody in the video 37:58.575 --> 38:00.284 wearin' some goddamn headphones. 38:00.284 --> 38:02.575 I'm like, "Man, are you fuckin' kidding me?" 38:02.575 --> 38:04.533 Every time we did something, 38:04.533 --> 38:07.284 it was like, Jimmy with the Beats. 38:07.284 --> 38:08.742 And I remember thinking, like, 38:08.742 --> 38:10.783 "Why is this so important?" 38:10.783 --> 38:13.867 But I had no idea what the Great Gazoo was doing. 38:13.867 --> 38:17.034 Great Gazoo: You doubt the power of the Great Gazoo? 38:19.075 --> 38:21.242 Reznor: I knew he was frustrated. 38:21.242 --> 38:24.117 And Jimmy and my own interests align 38:24.117 --> 38:26.242 around some ideas that we think 38:26.242 --> 38:27.867 are pretty fucking good, you know, 38:27.867 --> 38:30.825 and could tick music up a notch again, 38:30.825 --> 38:32.075 make it important again. 38:32.075 --> 38:34.908 And that sounds pretentious, and it is pretentious. 38:34.908 --> 38:36.284 But I think it's also-- 38:36.284 --> 38:38.575 I think it's fuckin' feasible, you know. 38:39.700 --> 38:41.159 Iovine: From 2003 on, 38:41.159 --> 38:43.034 I always wanted to be in the streaming business, 38:43.034 --> 38:44.783 but I tried to get other people to do it. 38:44.783 --> 38:46.117 I wanted Apple to do it. 38:46.117 --> 38:47.950 So I used to go to Eddy and Steve all the time 38:47.950 --> 38:49.783 and say, "Let's do streaming." 38:49.783 --> 38:51.117 And they would say, "Too early." 38:51.117 --> 38:54.242 They just felt it wasn't right for Apple at the time. 38:54.242 --> 38:56.075 So I said, "Man, nobody's gonna do this for us. 38:56.075 --> 38:57.783 Let's do it ourselves." 38:57.783 --> 38:59.825 So we built Beats Music. 38:59.825 --> 39:01.284 It's not just the speaker. 39:01.284 --> 39:03.616 It's also, how do people consume music. 39:03.616 --> 39:05.450 Morris: And that's Jimmy's new thing. 39:05.450 --> 39:09.825 Changing the habits of people from buying to accessing. 39:09.825 --> 39:12.533 And if there's anyone who can do it, it's him, 39:12.533 --> 39:15.825 because of his reputation, his connections. 39:15.825 --> 39:19.491 Iovine: But Trent and I knew that streaming could not scale 39:19.491 --> 39:22.159 without a company like Apple behind it. 39:22.159 --> 39:24.533 We made some headwinds, but the truth is 39:24.533 --> 39:26.325 we weren't sophisticated enough, at least I wasn't, 39:26.325 --> 39:27.908 to understand technology wasn't there yet. 39:27.908 --> 39:30.242 But Apple was a place 39:30.242 --> 39:32.325 we thought we could really tie it all together 39:32.325 --> 39:34.575 with a culture that we really could connect with. 39:34.575 --> 39:37.783 Morris: Beats Music doesn't have the resources of an Apple 39:37.783 --> 39:40.075 and the 850 million credit cards 39:40.075 --> 39:42.450 and the $150 billion in the bank. 39:42.450 --> 39:46.491 So Jimmy's faced with, "Uh-oh. I gotta make this thing work." 39:46.491 --> 39:47.950 Will.i.am: Apple. 39:47.950 --> 39:49.700 The biggest company on Earth. 39:49.700 --> 39:53.075 They got more liquid money than the American government. 39:53.075 --> 39:55.075 That's beyond ballin'. 39:55.075 --> 39:57.366 Stoute: So now you gotta look at it from both sides. 39:57.366 --> 40:00.408 Beats is a very profitable headphone company, 40:00.408 --> 40:01.992 and it has marketing contracts 40:01.992 --> 40:04.742 with some of the finest musicians and athletes in the world. 40:04.742 --> 40:07.908 Will.i.am: Somethin'-- you can't spend no amount of money to create. 40:07.908 --> 40:09.450 Culture. 40:09.450 --> 40:11.325 Music. 40:11.325 --> 40:13.742 Content. 40:13.742 --> 40:15.908 And a relationship with hip-hop. 40:15.908 --> 40:19.533 Stoute: Plus they got Jimmy Iovine to bring that kind of marketing 40:19.533 --> 40:22.366 and insight to their future success in music. 40:22.366 --> 40:23.825 Apple is music. 40:23.825 --> 40:26.366 The core of Apple is music. 40:26.366 --> 40:28.908 It's part of what drove Steve and his company. 40:28.908 --> 40:30.533 And eventually, one day, 40:30.533 --> 40:32.034 Tim called me in with Eddy, 40:32.034 --> 40:34.742 and Tim said to me, "You know what? We're ready." 40:36.992 --> 40:38.408 How about Dr. Dre? 40:38.408 --> 40:40.284 Newswoman: Hip-hop mogul, Dr. Dre, 40:40.284 --> 40:42.491 seeming to confirm the reported deal. 40:42.491 --> 40:45.366 Newsman: A $3 billion deal to acquire Beats. 40:45.366 --> 40:47.491 The biggest deal in Apple's history. 40:47.491 --> 40:48.658 Oh, it's amazing. 40:48.658 --> 40:51.533 This is just about us continuing to invest in music. 40:51.533 --> 40:54.075 And this is the first music subscription service done right. 40:54.075 --> 40:56.575 (line rings) Dr. Dre (over phone): Hey, how you doin'? This is Dre. 40:56.575 --> 40:59.159 You're on speaker phone with via my Mac, 40:59.159 --> 41:03.075 with over 6,000 amazing developers here at WWDC. 41:03.075 --> 41:04.950 We all wanna welcome you to Apple. 41:04.950 --> 41:07.658 Dr. Dre: Thanks, I appreciate that. (cheering) 41:07.658 --> 41:10.242 Tom Petty: I don't know that Jimmy does this for money. 41:10.242 --> 41:14.242 Thanks, Tim. I think it's more about the conquest for him. 41:14.242 --> 41:16.658 To take this idea, 41:16.658 --> 41:17.825 and make it happen. 41:17.825 --> 41:21.117 Technology and art can work together. 41:21.117 --> 41:23.200 Woman: Are you gonna really leave the record industry? 41:23.200 --> 41:25.366 I did. I'm a retired record executive. 41:25.366 --> 41:26.700 (dings) That's me. 41:26.700 --> 41:29.783 I'm so excited. The new beginning of my new life. 41:29.783 --> 41:31.075 You hear that? 41:31.075 --> 41:32.825 I clean up nice. 41:32.825 --> 41:35.783 Dr. Dre has been my primary care physician 41:35.783 --> 41:37.408 for over 15 years. 41:37.408 --> 41:40.616 Jimmy Iovine has been that little voice inside my head. 41:40.616 --> 41:42.200 Both guys from the streets 41:42.200 --> 41:44.117 who built everything they have today 41:44.117 --> 41:45.616 by betting on themselves. (applause) 41:45.616 --> 41:48.117 Doot, doot, doot, doot. Hey, Mr. Big Stuff. 41:48.117 --> 41:49.742 (Verna laughing) 41:49.742 --> 41:52.450 I said, "I heard about your little business venture, 41:52.450 --> 41:54.700 and I said, 'That boy is smart!'" 41:55.867 --> 41:57.867 He said, "Sometimes." 41:59.533 --> 42:00.742 Steve Berman: Um... 42:02.325 --> 42:04.159 The journey isn't done yet. 42:04.159 --> 42:05.783 You promised Detox. 42:05.783 --> 42:08.575 Nigga is it gonna ever, ever, ever come out. 42:13.284 --> 42:16.075 Dr. Dre: ♪ What's, what's, what's peace? ♪ 42:16.075 --> 42:19.117 ♪ Peace is when you sleep with open windows on the beach ♪ 42:19.117 --> 42:22.284 ♪ Peace is when you clear $100 million tax-free ♪ 42:22.284 --> 42:24.325 ♪ Peace is when you're fuckin' with me ♪ 42:24.325 --> 42:26.616 (grunts) Yeah. 42:26.616 --> 42:28.575 ♪ Word on the streets ♪ 42:28.575 --> 42:30.284 ♪ Peace is when you get locked up ♪ 42:30.284 --> 42:31.533 ♪ And you get released ♪ 42:31.533 --> 42:33.325 ♪ Peace is when some shit pop off ♪ 42:33.325 --> 42:34.908 ♪ And you got your heat ♪ 42:34.908 --> 42:36.867 (laughing) 42:39.242 --> 42:40.616 Man, fuck stress. 42:45.159 --> 42:48.491 Detox, I never had any connection with it. 42:48.491 --> 42:49.742 It didn't work. 42:49.742 --> 42:52.408 I had to have a reason. 42:52.408 --> 42:55.117 I'm never gonna do that again. 42:55.117 --> 42:58.533 I wanna be inspired. 42:58.533 --> 43:01.700 I'm always gonna produce and find young talent, 43:01.700 --> 43:04.908 but I'm 30 years in, I'm 50 years old. 43:04.908 --> 43:06.533 It's so fuckin' difficult, 43:06.533 --> 43:08.908 because makin' music is a young man's game. 43:23.408 --> 43:25.366 Kendrick Lamar: Is it a young man's game? 43:25.366 --> 43:27.408 I mean, I was born in '87. 43:27.408 --> 43:28.867 I don't know where I'll be... 43:28.867 --> 43:31.575 15 years from now, but I know right now, 43:31.575 --> 43:34.408 when he say, "Young man's game," all I wanna do is write. 43:35.408 --> 43:36.908 The classic board. 43:36.908 --> 43:39.450 Chronic, The Marshall Mathers LP. 43:39.450 --> 43:41.408 I did half of Good Kid on here. 43:41.408 --> 43:44.284 I was nine years old the first time I met Dre, 43:44.284 --> 43:45.616 first time I met 'Pac, 43:45.616 --> 43:47.575 and they was at the Compton swap meet on Rosecrans. 43:47.575 --> 43:49.825 I was one of the kids out there on my pop's shoulder, 43:49.825 --> 43:52.325 watchin' him go up and down my city, 43:52.325 --> 43:54.408 his city, rappin' these rap lyrics. 43:54.408 --> 43:56.742 Dre didn't know he met me, but I met him. 43:56.742 --> 43:58.908 Fifteen years later, I was in the studio with him. 43:58.908 --> 44:00.117 Poof! 44:00.117 --> 44:01.408 Blew my mind away. 44:01.408 --> 44:03.450 Oh, that's sick. 44:03.450 --> 44:05.616 Woman Announcer: Please welcome Kendrick Lamar. 44:05.616 --> 44:07.783 (cheering) 44:07.783 --> 44:11.992 Believe that. N.W.A., man. 44:11.992 --> 44:14.159 It was dubbed gangsta rap, but for me, 44:14.159 --> 44:16.242 it was an intimate look at what was actually happenin' 44:16.242 --> 44:18.034 in our community in Los Angeles, 44:18.034 --> 44:19.284 and in Compton in particular. 44:19.284 --> 44:20.908 ♪ I can feel the changes ♪ 44:20.908 --> 44:22.908 Lamar: I feel like each and every single one of them 44:22.908 --> 44:24.825 was black superheroes where I come from. 44:24.825 --> 44:27.117 Dr. Dre: Back then, we weren't thinkin' about fame or fortune 44:27.117 --> 44:28.450 or anything like that. 44:28.450 --> 44:31.284 We were just some kids in the studio havin' fun recording. 44:31.284 --> 44:33.825 And I'm quite sure, everybody in the music industry, 44:33.825 --> 44:35.658 especially those that make music, 44:35.658 --> 44:38.242 understand how precious those times are. 44:38.242 --> 44:40.783 Lamar: Recognizin' the moment, just appreciatin' the moment, 44:40.783 --> 44:42.491 you know, that's the hardest thing to do, 44:42.491 --> 44:44.159 especially in the music business. 44:44.159 --> 44:47.159 Iovine: I think we just came up with great ideas for retail. 44:47.159 --> 44:48.825 But here's the problem with the messaging, 44:48.825 --> 44:51.491 no one knows what we're talking about. 44:51.491 --> 44:54.366 I have people that I hang out with on the weekends 44:54.366 --> 44:56.450 that still don't use this thing. 44:56.450 --> 44:58.325 What are we gonna do to get people 44:58.325 --> 45:01.325 to come in to Apple Music and sign up? 45:01.325 --> 45:04.783 Just telling them, "It's there" is not enough. 45:04.783 --> 45:06.700 We don't even know if advertising works. 45:06.700 --> 45:09.408 Lamar: Whatever you gotta do to make it connect, 45:09.408 --> 45:11.533 you gotta go for. And how you do that? 45:11.533 --> 45:14.284 Completely remove the motherfuckin' ego. 45:14.284 --> 45:16.658 Jimmy told me that, "Remove the ego." 45:16.658 --> 45:19.200 And by the way, I don't know how to figure it out. 45:19.200 --> 45:21.742 Mormile: When he first started in the business he said, 45:21.742 --> 45:23.159 "I'm gonna make a killing. 45:23.159 --> 45:24.867 I'm retiring at 40." 45:24.867 --> 45:27.533 Then he said, "Around 50." 45:27.533 --> 45:29.366 That is so not him. 45:29.366 --> 45:31.159 He'll create something else. 45:31.159 --> 45:33.658 ♪ ♪ 45:35.867 --> 45:38.366 Iovine: When we started Beats, we tried to hire people, 45:38.366 --> 45:40.742 and we would get either engineers 45:40.742 --> 45:42.284 or people from the creative community. 45:42.284 --> 45:45.908 There weren't people that understood both languages. 45:45.908 --> 45:48.491 I said to Dre, "Why don't we start a school 45:48.491 --> 45:51.408 that teaches kids how to combine all of it?" 45:51.408 --> 45:53.200 Iovine Young Academy. There you go. 45:53.200 --> 45:54.950 Iovine: We're on our site 45:54.950 --> 45:57.533 where they're gonna build our building 45:57.533 --> 45:58.992 for our school. 45:58.992 --> 46:01.242 And it ain't cheap. (Dre laughing) 46:01.242 --> 46:03.325 ♪ ♪ 46:10.034 --> 46:13.117 Lamar: We didn't have nobody puttin' money in our city. 46:13.117 --> 46:15.075 So to give back to the city of Compton, 46:15.075 --> 46:19.075 knowin' where we come from, that is the ultimate goal. 46:19.075 --> 46:21.575 All he knew was just gangbangin', you know what I'm sayin'? 46:21.575 --> 46:23.117 That's all there was. 46:23.117 --> 46:24.742 But we recognizin' our potential now. 46:24.742 --> 46:28.117 Recognizin' the gifts that we have in the city, 46:28.117 --> 46:30.575 rather than just focusin' on the negativity. 46:30.575 --> 46:32.575 But the gang culture is always there. 46:32.575 --> 46:34.325 I can't-- I can't sugarcoat that. 46:38.200 --> 46:41.325 Dr. Dre: Me and Cube were out in Compton. 46:41.325 --> 46:43.075 Kendrick Lamar's there. 46:43.075 --> 46:44.867 Game is there. 46:44.867 --> 46:46.742 All of these people. 46:46.742 --> 46:48.616 We're tryin' to bring some love 46:48.616 --> 46:50.783 and some hope back to the city. 46:50.783 --> 46:51.992 We're talkin' about 46:51.992 --> 46:53.783 doin' some positive things for Compton. 46:53.783 --> 46:56.658 We're talkin' about puttin' some money back into the city, 46:56.658 --> 46:58.366 bringin' the city up. 46:58.366 --> 47:00.242 And then this stupid-ass motherfucker 47:00.242 --> 47:01.992 comes through with the bullshit. 47:01.992 --> 47:04.284 Just jumped in his car 47:04.284 --> 47:07.825 and backed over Terry Carter and killed him. 47:07.825 --> 47:09.700 This man died. 47:09.700 --> 47:12.159 This was a good brother. 47:12.159 --> 47:13.783 He had a wife. He had kids. 47:13.783 --> 47:15.117 He was responsible for takin' in, 47:15.117 --> 47:16.616 like, 12 foster kids. 47:16.616 --> 47:17.992 This is a good guy. 47:17.992 --> 47:20.242 And all of a sudden, boom, 47:20.242 --> 47:22.783 we got bad news all on TV, 47:22.783 --> 47:25.450 and Compton's lookin' fucked up again. 47:27.284 --> 47:28.658 Man: Yeah. 47:28.658 --> 47:30.950 Yo, Suge, what was-- what was the fight about, man? 47:30.950 --> 47:33.491 Can you say anything about the allegations against you? 47:33.491 --> 47:35.700 ♪ ♪ 47:39.408 --> 47:42.408 Newswoman: One of the biggest names in rap music is in jail this morning. 47:42.408 --> 47:45.992 We've just learned, minutes ago, that producer Suge Knight was arrested. 47:45.992 --> 47:48.242 He's being held on $2 million bail. 47:48.242 --> 47:49.950 He is a pioneer in his field, 47:49.950 --> 47:53.034 working with artists like M.C. Hammer, Snoop Dogg, and Tupac Shakur. 47:53.034 --> 47:55.325 But now, he could face murder charges 47:55.325 --> 47:56.658 after a deadly hit and run... 47:56.658 --> 47:58.450 Dr. Dre: Hey. Nicole (on phone): Hey, babe. 47:58.450 --> 47:59.908 Dr. Dre: What's up, love? 48:01.742 --> 48:03.533 Yeah. Where are you? 48:03.533 --> 48:05.034 I'm here at the beach. 48:05.034 --> 48:07.034 Right. 48:07.034 --> 48:09.034 About to do some recording upstairs. 48:09.034 --> 48:11.825 That sounds good. I love you. 48:11.825 --> 48:13.284 I love you, too, baby. 48:13.284 --> 48:14.450 All right. 48:18.366 --> 48:20.825 ♪ ♪ 48:26.200 --> 48:30.284 Snoop Dogg: If he could tell his whole story through music, 48:30.284 --> 48:34.408 he would rather that than to have to talk about it. 48:34.408 --> 48:36.533 Man: That's cool? Dr. Dre: Check, yeah. 48:36.533 --> 48:38.034 Yeah, that's good. 48:38.034 --> 48:39.533 Check, check, check, yeah. 48:39.533 --> 48:40.575 That's money. 48:40.575 --> 48:43.867 I'm really wonderin' if... 48:43.867 --> 48:45.242 (sighs) 48:45.242 --> 48:48.867 There's somethin' I wanna say before the first verse starts, 48:48.867 --> 48:50.533 um, and I'm still tryin' to figure it out. 48:50.533 --> 48:53.533 Let the-- let the track play real quick here. 48:55.034 --> 48:57.908 Oh! As I talk about the pain, as I-- 48:57.908 --> 49:00.242 Um... (sighs deeply) 49:00.242 --> 49:03.742 ♪ I remember when I got started, my intention was to win ♪ 49:03.742 --> 49:05.533 ♪ But a lot of shit changed since then ♪ 49:05.533 --> 49:07.491 ♪ Some old friends became enemies ♪ 49:07.491 --> 49:09.284 ♪ In the quest to victory ♪ 49:09.284 --> 49:10.408 ♪ But I made a vow ♪ 49:10.408 --> 49:12.117 ♪ Never let this shit get to me ♪ 49:12.117 --> 49:13.867 ♪ I let it pass, so I can-- ♪ 49:13.867 --> 49:15.075 (hisses, exclaims) 49:15.075 --> 49:18.075 All right, let's slide that to the right. 49:18.075 --> 49:19.408 Mmm! 49:19.408 --> 49:22.491 ♪ I let it pass so I consider that part of my history ♪ 49:22.491 --> 49:23.700 All right, stack those up. 49:23.700 --> 49:25.159 Can you take some bottom out of that? 49:25.159 --> 49:27.034 Sounds like it's comin' in a little bit too heavy. 49:27.034 --> 49:28.408 All right, next part. 49:28.408 --> 49:30.825 ♪ Saw a new house for my moms that's special ♪ 49:30.825 --> 49:33.825 ♪ I let you go on shoppin' till your feet get tired ♪ 49:33.825 --> 49:37.284 ♪ And a new Benz just for you to ride in ♪ 49:37.284 --> 49:40.616 ♪ When I didn't have it, you provided ♪ 49:40.616 --> 49:41.742 Mmm. That could be better. 49:41.742 --> 49:43.325 Now I'm gonna come over here for a second. 49:43.325 --> 49:45.450 ♪ I used to be a starvin' artist ♪ 49:45.450 --> 49:47.700 ♪ So I would never starve an artist ♪ 49:49.242 --> 49:52.700 ♪ It gets the hardest when I think about the dearly departed ♪ 49:52.700 --> 49:54.200 Ah, shit, almost. 49:54.200 --> 49:55.325 Little bit to the left. 49:55.325 --> 49:57.034 ♪ I know Eazy can see me now ♪ 49:57.034 --> 49:59.408 ♪ Lookin' down through the clouds ♪ 49:59.408 --> 50:01.700 ♪ Cube in the corner writin' ♪ 50:01.700 --> 50:04.242 ♪ Where Ren at? ♪ 50:04.242 --> 50:05.783 ♪ Damn, I miss that ♪ 50:06.908 --> 50:08.992 ♪ I'm just talkin' to my diary ♪ 50:08.992 --> 50:11.700 All right, let me slide high to the right, just a little bit more. 50:11.700 --> 50:14.908 ♪ I'm just talkin' to my diary ♪ 50:14.908 --> 50:17.366 ♪ Shout out to my nigga, DJ Yella ♪ 50:17.366 --> 50:18.783 (sighs) 50:18.783 --> 50:20.159 Let me hear that again. Let me hear that. 50:20.159 --> 50:22.242 I don't know how I'm gonna end this shit. 50:22.242 --> 50:24.325 I gotta figure that out. 50:24.325 --> 50:26.242 Yeah, let me just, uh... 50:26.242 --> 50:27.742 This is gonna be a couple of hours. 50:27.742 --> 50:30.491 ♪ All-nighters, you in the booth, all-nighters ♪ 50:30.491 --> 50:31.867 Man: Are those gonna be wider? 50:31.867 --> 50:33.783 Those are gonna be wide, like, three and nine. Yeah. 50:33.783 --> 50:35.950 Mm-hmm. There it is. Okay. 50:38.242 --> 50:40.616 ♪ I'm just, I'm just, I'm just ♪ 50:40.616 --> 50:43.366 ♪ I'm just, I'm just, I'm just ♪ 50:43.366 --> 50:44.700 Yeah. 50:44.700 --> 50:46.075 Huh. 50:48.908 --> 50:50.742 Yeah, that-- that's definitely it. 50:50.742 --> 50:52.075 Let's listen. 50:53.491 --> 50:55.242 There's a lot more to be done with the stacks 50:55.242 --> 50:56.992 and the ad libs and the verses and shit, 50:56.992 --> 50:59.700 but... I don't feel like doing it right now. 50:59.700 --> 51:04.200 I just wanna live with it for a second and, um... 51:04.200 --> 51:06.700 wake up and see if I... 51:06.700 --> 51:09.700 see if I'm in love with what happened tonight. 51:09.700 --> 51:11.284 You know. 51:11.284 --> 51:12.908 Then we'll go from there. 51:12.908 --> 51:15.616 ♪ ♪ 51:22.867 --> 51:25.075 Dr. Dre: We've been together 21 years, 51:25.075 --> 51:27.408 so we know each other. 51:27.408 --> 51:30.200 I'm the kite and she's the rock. 51:30.200 --> 51:32.533 ♪ ♪ 51:37.450 --> 51:40.450 Iovine: When I was younger, I was scared to death. 51:40.450 --> 51:43.242 I didn't know where my life was gonna go. 51:43.242 --> 51:45.908 And then I met Roy Cicala and John Lennon 51:45.908 --> 51:47.200 and they gave me a shot. 51:47.200 --> 51:49.117 And then I worked with Bruce and Patti. 51:49.117 --> 51:51.742 And that was my college education. 51:51.742 --> 51:53.034 And I felt freedom. 51:53.034 --> 51:56.616 I said, "Okay, I'm free from what I don't know." 51:56.616 --> 51:59.825 In 2012, yeah, I was successful, 51:59.825 --> 52:01.242 but I was alone. 52:01.242 --> 52:03.450 I was scared again. 52:03.450 --> 52:04.742 And then I met Liberty, 52:04.742 --> 52:08.616 and I got that same feeling of direction, 52:08.616 --> 52:11.117 and I felt freedom again. 52:11.117 --> 52:13.575 ♪ ♪ 52:13.575 --> 52:15.533 Man: ...to be soulmate? 52:15.533 --> 52:16.783 Yes. 52:16.783 --> 52:18.783 Gordon: Liberty was a Jimmy Whisperer. 52:18.783 --> 52:23.034 She made him stand up on both feet and be mature. 52:23.034 --> 52:25.700 Sean Combs: Everybody, give it up for 52:25.700 --> 52:26.867 Jimmy and Liberty Iovine. 52:26.867 --> 52:28.533 (cheers and applause) 52:30.034 --> 52:33.366 Now, y'all know that this is the blackest wedding... 52:33.366 --> 52:34.616 (laughter) 52:34.616 --> 52:38.700 ...that a white Italian man with a rabbi has ever had in LA. 52:38.700 --> 52:40.200 (applause) 52:40.200 --> 52:41.450 And we about to party, 52:41.450 --> 52:42.867 so meet us on the dance floor. 52:42.867 --> 52:46.450 Let's give it up for Jimmy and Liberty Iovine. 52:46.450 --> 52:47.742 Whoo! 52:47.742 --> 52:50.325 ♪ ♪ 52:57.075 --> 52:59.658 ♪ ♪ 53:03.450 --> 53:07.575 Jimmy is one of the two or three greatest inventors 53:07.575 --> 53:10.117 that I have known. 53:10.117 --> 53:12.825 But what was his invention? 53:12.825 --> 53:16.117 His invention was Jimmy Iovine. 53:16.117 --> 53:17.325 There's only one of him. 53:17.325 --> 53:19.575 That's the melody, man. 53:19.575 --> 53:21.325 I didn't even think about doing that. 53:21.325 --> 53:24.242 Eminem: The innovator and the levitator. 53:24.242 --> 53:27.117 But Jimmy Iovine is the levitator. 53:27.117 --> 53:28.742 Dre is the innovator. 53:28.742 --> 53:31.325 Dr. Dre's releasing his first new album 53:31.325 --> 53:32.992 in more than 15 years. 53:32.992 --> 53:34.491 ♪ I'm just, I'm just, I'm just ♪ 53:34.491 --> 53:36.450 ♪ I'm just talkin' to my diary, I'm just ♪ 53:36.450 --> 53:39.366 Newswoman: It's inspired by the movie Straight Outta Compton. 53:39.366 --> 53:41.325 Dr. Dre also revealed that he has shelved 53:41.325 --> 53:44.075 his long-awaited album, Detox. 53:44.075 --> 53:46.366 This is fuckin' insane, man. 53:48.034 --> 53:50.450 Newsman: Take a look at Compton High School while you still can. 53:50.450 --> 53:52.867 The plan is to tear it to the ground and rebuild it, 53:52.867 --> 53:55.242 including a new performing arts center, 53:55.242 --> 53:57.034 paid in part by Dr. Dre. 53:57.034 --> 53:59.825 (cheers, applause) 53:59.825 --> 54:01.616 We have some really exciting things planned 54:01.616 --> 54:02.950 for Compton High in the future, 54:02.950 --> 54:04.200 and I just wanted to stop by and say 54:04.200 --> 54:05.742 congratulations to you all. 54:05.742 --> 54:09.284 Newsman: Residents passed a $350 million bond measure 54:09.284 --> 54:11.034 to rebuild the entire complex, 54:11.034 --> 54:13.908 and Dre, who has helped the district out in the past, 54:13.908 --> 54:15.742 is helping out once again. 54:15.742 --> 54:18.533 Micah Ali: We're talking about transforming a community 54:18.533 --> 54:21.867 that's been starved economically for years. 54:21.867 --> 54:24.366 And we have not seen a new high school 54:24.366 --> 54:25.867 in well over a hundred years. 54:25.867 --> 54:29.575 And the new performing arts center is on that end. 54:29.575 --> 54:31.742 We really wanted to put that 54:31.742 --> 54:34.783 in a very prominent position in the community, 54:34.783 --> 54:36.575 right on a major thoroughfare. 54:36.575 --> 54:39.075 Man: This facility will be available to the community, 54:39.075 --> 54:40.616 weekdays, as well as weekends, 54:40.616 --> 54:43.992 as much as it wants, and needs to be used. 54:43.992 --> 54:46.658 Dr. Dre: I was terrible in high school. I struggled. I didn't like it. 54:46.658 --> 54:48.992 You know what I mean? I didn't feel comfortable. 54:48.992 --> 54:51.616 You know? How many kids are excited to go to school? 54:51.616 --> 54:53.200 None where I'm from. 54:53.200 --> 54:54.658 It's really important to have a place 54:54.658 --> 54:56.783 where kids are actually excited to go. 54:56.783 --> 54:58.783 A community of like-minded people 54:58.783 --> 55:01.908 that are just out to create and learn how to create. 55:01.908 --> 55:03.242 And hopefully, it can take away 55:03.242 --> 55:05.950 some of the negative stereotypes of Compton, you know, 55:05.950 --> 55:09.575 that, you know, in a funny way, I feel like I was a part of. 55:09.575 --> 55:11.700 Now, we're just not focusin' on the streets. 55:11.700 --> 55:13.950 We focusin' on music. We focusin' on books. 55:13.950 --> 55:16.992 And we talkin' about a dude from our city. 55:18.491 --> 55:21.284 That gives everybody hope. I don't care what you're doin'. 55:21.284 --> 55:22.783 ♪ ♪ 55:24.408 --> 55:26.783 Verna Young: If I had had a crystal ball, 55:26.783 --> 55:30.658 when I was 15 and Andre was born, 55:30.658 --> 55:35.075 and I was searchin' for nickels and dimes between cushions, 55:35.075 --> 55:38.284 cryin' because I didn't know how I was gonna make a meal, 55:38.284 --> 55:40.950 this little chubby baby 55:40.950 --> 55:43.908 started pullin' hisself up at nine months old. 55:43.908 --> 55:47.284 And he let go and he took off. 55:47.284 --> 55:51.325 And I go back and I start thinkin' about all the steps. 55:51.325 --> 55:53.325 You know, who would've thought? 55:54.658 --> 55:57.658 Stoute: Everybody understands the story of, 55:57.658 --> 55:59.450 "I got nothin'... 55:59.450 --> 56:01.200 and I want somethin'." 56:01.200 --> 56:02.616 Crazy. 56:02.616 --> 56:05.908 Stoute: You know, that's what it was and that's what it is. 56:05.908 --> 56:07.117 Ooh! 56:07.117 --> 56:08.616 Bruce Springsteen: If you want to accomplish 56:08.616 --> 56:12.242 something that hasn't been accomplished, 56:12.242 --> 56:15.491 you have to be relentlessly 56:15.491 --> 56:18.616 and unapologetically determined. 56:18.616 --> 56:20.700 The D.O.C.: Be true to yourself. 56:20.700 --> 56:23.284 Be true to your art. Never take it for granted. 56:23.284 --> 56:25.325 Ice Cube: You don't have to conform. 56:25.325 --> 56:27.325 You can be as raw as you need to be. 56:27.325 --> 56:28.950 Don't ever change who you are. 56:28.950 --> 56:30.325 You can't please everybody. 56:30.325 --> 56:31.992 Deliver quality. 56:31.992 --> 56:33.783 Will.i.am: Do more. Do more. 56:33.783 --> 56:34.867 You are the underdog. 56:34.867 --> 56:36.616 Do it again, do it again, do it again. 56:36.616 --> 56:39.034 Stay in the fucking saddle. 56:39.034 --> 56:41.034 Treat everything like it's your first opportunity. 56:41.034 --> 56:43.159 Quit fuckin' around. And that's it. Don't forget that. 56:43.159 --> 56:44.616 ♪ ♪ 56:44.616 --> 56:46.366 Go. My pleasure. 56:46.366 --> 56:48.533 That is a wrap. Come on, let's have some lunch. 56:48.533 --> 56:50.867 Gwen Stefani: Cool. I hope you guys got something. 56:50.867 --> 56:51.992 Cool. Cool. 56:54.159 --> 56:55.450 Is that it? Man: Yeah! 56:57.491 --> 57:01.491 ♪ Now will there ever be a day that my niggas won't ride for me? ♪ 57:01.491 --> 57:05.284 ♪ Now will there ever be a day that your bitch won't slide with me, homie? ♪ 57:05.284 --> 57:07.284 ♪ And will there ever be a day that your hands ain't up ♪ 57:07.284 --> 57:09.366 ♪ When the nigga on stage ever wrote in a page ♪ 57:09.366 --> 57:11.159 ♪ In the studio for days just to work four ways ♪ 57:11.159 --> 57:12.908 ♪ Now I'm all fuckin' paid in this motherfucker ♪ 57:12.908 --> 57:15.284 ♪ Cool, got a hit just like this, and got heart and rich like this ♪ 57:15.284 --> 57:17.616 ♪ Never fail, 20 years, and I still got grit like this ♪ 57:17.616 --> 57:19.284 ♪ And got kids with a super hot bitch like this ♪ 57:19.284 --> 57:20.908 ♪ You spendin' time tryin' to get like this ♪ 57:20.908 --> 57:22.742 ♪ I wrote a script like this, I'm on some shit like ♪ 57:22.742 --> 57:24.575 ♪ I'm at home on the track, nigga, this my shit ♪ 57:24.575 --> 57:27.242 ♪ Try to split my clique, you might get hit, and diva, I did ♪ 57:27.242 --> 57:28.950 ♪ Kill shit, I'm-a talk about it ♪ 57:28.950 --> 57:30.450 ♪ Laid out with the chalk around 'em ♪ 57:30.450 --> 57:32.408 ♪ Came back as kings, came back with rings ♪ 57:32.408 --> 57:34.950 ♪ What if we fall and we thought about it, nigga ♪ 57:34.950 --> 57:37.325 ♪ Gunfire, gunfire ♪ 57:37.325 --> 57:38.742 ♪ No, no, no ♪ 57:38.742 --> 57:40.992 ♪ Run at ya, run at ya ♪ 57:40.992 --> 57:42.117 ♪ No, no, no ♪ 57:42.117 --> 57:44.533 ♪ We come for ya, come for ya ♪ 57:44.533 --> 57:45.783 ♪ No, no, no ♪ 57:45.783 --> 57:49.408 ♪ Set fire to my enemies ♪ 57:49.408 --> 57:52.450 ♪ Fuck all rides, we ride for our enemies ♪ 57:52.450 --> 57:56.450 ♪ We got few tales worth 100 G's♪ 57:56.450 --> 58:00.075 ♪ Them say they won't run, we say, pussy please ♪ 58:00.075 --> 58:02.867 ♪ Pussy, why never worry, leave ♪ 58:02.867 --> 58:04.825 ♪ It's out on the streets ♪ 58:07.450 --> 58:10.450 ♪ Now child, the police want me ♪ 58:10.450 --> 58:14.742 ♪ Only kids in these streets ♪ 58:14.742 --> 58:17.950 ♪ Pushin' wine, now I walk with weed ♪ 58:17.950 --> 58:19.783 ♪ Kill shit, I'm-a talk about it ♪ 58:19.783 --> 58:21.450 ♪ Laid out with the chalk around 'em ♪ 58:21.450 --> 58:23.117 ♪ Came back as kings, came back with rings ♪ 58:23.117 --> 58:25.117 ♪ What if we fall and we thought about it, nigga ♪ 58:25.117 --> 58:26.491 ♪ How you spell CEO ♪ 58:26.491 --> 58:29.075 ♪ D-R-E, what a nigga dreamed he could try to be ♪ 58:29.075 --> 58:32.200 ♪ Even though I'm from a place where a nigga got text, don't mean technology ♪ 58:32.200 --> 58:34.366 ♪ Go around Blood, niggas real camaraderie ♪ 58:34.366 --> 58:36.366 ♪ Plus Crip niggas on the other side of me ♪ 58:36.366 --> 58:38.825 ♪ But I'm the only nigga that ever tried to be winnin' ever since ♪ 58:38.825 --> 58:40.450 ♪ You know these niggas tired of me ♪ 58:40.450 --> 58:42.325 ♪ Now, do it if you want, crap shootin' in your home ♪ 58:42.325 --> 58:43.992 ♪ Where a nigga came from ♪ ♪ My life changed ♪ 58:43.992 --> 58:45.825 ♪ 'Cause a nigga made hits while my homies get rich ♪ 58:45.825 --> 58:47.408 ♪ Glad that they here ♪ ♪ Can't complain ♪ 58:47.408 --> 58:48.700 ♪ Try to survive, nine to five ♪ 58:48.700 --> 58:50.450 ♪ You in the life of dreams, not willing to die ♪ 58:50.450 --> 58:51.867 ♪ The low to low, the high to high ♪ 58:51.867 --> 58:53.450 ♪ You do or you don't, you fall or you fly ♪ 58:53.450 --> 58:54.700 ♪ I mean, you ride or die, nigga ♪ 58:54.700 --> 58:56.200 ♪ Oh, shit, I'm-a talk about it ♪ 58:56.200 --> 58:57.200 ♪ Laid out with the chalk around 'em ♪